Pay TV in Middle East to grow
June 22nd, 2006 Zeid Nasser (Admin)
According to Informa’s report on “Telecoms & Media’s Middle East and North Africa TV”, the pay TV market in the region will grow by 47% over the next five years.
The region’s 5.3 million pay TV subscribers will grow to 7.7 million by 2011.
However, the study includes the big pay-TV markets of Turkey and Israel, so the figures may not be fully representative of the Arab Middle East; but they provide an indication of the situation.
There’s been an upheaval happening happening in the pay TV industry in the Middle East, mainly due to MBC Group’s strategy of offering free-to-air quality programming (on MBC2, 3 and 4) on par with that of subscription services like Showtime and Orbit.
ART figured out that exclusive sport programming was the way to grow in pay TV, and has succeeded in that field, and Al Jazeera now follows in its footsteps also with exclusive sports programming.
The Pay TV vs. Free To Air market in Middle East satellite TV is an interesting topic and if we get detailed figures and numbers, we’ll share them with you.
For now, read more about Informa’s research here.
Entry Filed under: Regional, Research, TV & Film
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