Pause ageing with Nivea anti-wrinkle cream
February 9th, 2008 Zeid Nasser (Admin)
Click Image To Enlarge
Advertising Agency: TBWA\RAAD, Dubai
Creative Directors: Nirmal Diwadkar, Milos Ilic
Art Director: Daryl Villanueva
Copywriter: Abraham Varughese
Illustrators: Peter McIntyre, Daryl Villanueva
Account Management: Patricia Balan, Reem Ayyash
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
Add to:
10 Comments Add your own
1. Vegas | February 10th, 2008 at 7:34 am
The whole play, stop, ff symbol thing has been done to death, BUT, this is such a relevant and beautifully simple use of the idea, it totally gets away with it…. in my humble opinion. Hats off.
2. Tricky | February 11th, 2008 at 12:29 am
“pause that cream”
3. Devils advocate | February 11th, 2008 at 6:59 pm
great artdirection, it really looks like a pause button on some stylish machine.
4. AbdallaH SumriN | February 12th, 2008 at 12:06 pm
really nice… i like
5. A E R O | February 12th, 2008 at 4:49 pm
love it
6. Maissy | February 13th, 2008 at 1:02 pm
Simple but clean…It’s a very creative ad.Just don’t change the sign to be “play”.
7. Peter Zownir | February 13th, 2008 at 6:44 pm
Did you forget something ? Maybe the name of the photographer…
Come on get with it….
8. Creative Rules | February 14th, 2008 at 1:53 pm
Zeid Nasser,
I notice you always pre-empt the ad you show by explaining the concept above it.
Like in this case you ‘ve put ‘Pause ageing with Nivea anti-wrinkle cream”
Wouldn’t it be far more powerful and useful to let us see the ad the way it is without you explaining the concept behind it?
Just a suggestion.
Anyone else feel the same?
9. Louai Alasfahani | February 21st, 2008 at 9:21 pm
great work.
10. Louai Alasfahani | September 26th, 2008 at 11:14 pm
well i did once say that it is “great work” but that was before i saw this http://paragonanubis.wordpress.com/2008/04/19/pause-ii/
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed