Comments on: Passive smoking kills

By: Issmat A.

Issmat A. — Thu, 26 Jul 2007 14:54:39 +0000

Agreed. This ad is very obscure. First, what is ‘Passive smoking’? is this a term coined by the creatives for this ad or is this a common street term that can easily be identified by the average joe who comes across this ad.

Second, where is this ad going to be featured? The agency is in Oman, but if that’s the target market, then using a bar with visible alcoholic beverages may not be a culturally-compatible image.

Then again, I am not sure if the blame should be on placed on the creatives alone. This could be a ‘client-driven’ concoction. We’ve all had those clients who come to the agency with sketches of what exactly they want to see and will ignore advice from the creatives regardless of validity.

By: ziad hamdan

ziad hamdan — Thu, 26 Jul 2007 11:44:43 +0000

if the concept is they are dead? im with restless and i want to add: (weak concept, photography, art direction and copy)

By: kre8tive

kre8tive — Thu, 26 Jul 2007 10:41:59 +0000

passive smoking kills.. so just stand the F**k up.

By: Il fumo passivo uccide « Comunicazione Sociale

Il fumo passivo uccide « Comunicazione Sociale — Thu, 26 Jul 2007 09:38:43 +0000

[...] under Campagne Sociali Sovente dimentichiamo che il fumo passivo uccide quanto il tabagismo. Ad Blog Arabia ce lo ricorda con una bella campagna realizzata dalla United Media [...]

By: Mharb

Mharb — Thu, 26 Jul 2007 09:14:52 +0000

Kill the space.

By: restless

restless — Thu, 26 Jul 2007 07:12:34 +0000

so no one there to set on the chairs because all are dead! is it like this? if yes then this is the lamest ad ever !!!