Out with the old ….
January 8th, 2006 Zeid Nasser (Admin)
A new year, and a new start for Kodak. The company has faced some industry shifts in the last five years, with digital cameras turning the ‘film’ industry upside down. Although Kodak has moved with the times, going digital in many aspects, it seems the management wanted something more radical.
Maybe Kodak wants to shed it’s old-school photography image and look more ‘digital age’. Gone is the orange/yellow background image, replaced by simply the word ‘Kodak’ in red.
The old logo is one of the most recognizable in the world, so it’s quite a brave move.
Check it out on Kodak’s website.
Entry Filed under: Brands, Corporate, International
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