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20 Comments Add your own

• 1. Toufic Beyhum  |  July 5th, 2007 at 7:25 pm

  Hi Chanjeet and Shivnay,

  Does your agency have a website?
  Could you Please give me an email address to the Chief creative officer at UMS?

  thank you and best regards
  Toufic

• 2. santhu  |  July 6th, 2007 at 4:52 pm

  pls. kill meeeeeeeeeeeeeeeeeeeee

• 3. ryan  |  July 6th, 2007 at 5:57 pm

  GOOD 1, what you guys are doing in oman???

• 4. Vikram  |  July 7th, 2007 at 12:12 pm

  Dudes, please!! Contextualize, hanging images don’t tell stories. This is just bad. And Ryan, what are you doing writing here, you obviously have no idea of what advertising is…

• 5. puneet  |  July 7th, 2007 at 4:40 pm

  There seems to be a disconnect between the idea and the execution!

• 6. sartawi  |  July 8th, 2007 at 1:51 am

  Mr. idea man, please step up and explain your ad.. bare in mind, a good ad doesn’t need an explanation… cheerz.

• 7. AERO  |  July 8th, 2007 at 11:20 am

  Sure, could be an ok ad if it wasn’t for spelling mistakes - “unsung”??? Surely you must mean ‘unsunk’ old brother.

• 8. chanjeet  |  July 8th, 2007 at 1:21 pm

  AERO,
  For your kind information there is no spelling error. Please note ….
  An unsung hero, in this context, is someone who carries a share of the responsibility in an ongoing effort. Although their efforts are visible, nobody really knows who these individuals are. in other words, there is no face of an unsung hero, only his efforts are visible…That is why we have used MEN AT WORK sign as a metaphor for this Ad.

  thanks

• 9. Toufic Beyhum  |  July 8th, 2007 at 10:43 pm

  I repeat my question,

  Hi Chanjeet and Shivnay,
  Does your agency have a website?
  Could you Please give me an email address to the Chief creative officer at UMS?
  thank you and best regards
  Toufic

• 10. Toufic Beyhum  |  July 8th, 2007 at 10:46 pm

  To the administrator,

  As an administrator it would be nice to respond to your viewers emails, I sent you a personal email asking about agencies in Oman and you do not respond.
  I asked similiar questions to other advertising blogs and every administrator replied except you. If youre busy please say so.

• 11. chanjeet  |  July 9th, 2007 at 9:09 am

  Toufic,
  our website is
  http://renaissance-oman.com/rena_media_communication_services_group.html

• 12. Lokesh Sapre  |  July 9th, 2007 at 10:01 am

  I don’t understand what the fuss is about. I think the ad is cool and conveys the message appropriately. Someone mentioned about - hanging images don’t tell stories… I think the person need to look deep into what the image is all about. It’s about MEN @WORK. And it’s not just 1 signboard…but multiple ones which gives the idea about the magnitude of reconstruction involved. The single line crisp copy sums up the visual idea. Neat.

• 13. Ranjan  |  July 9th, 2007 at 12:16 pm

  Great ad. The visual not only tells you the story but brings in the magnitude or scale of the task.
  The sign - ‘Men at work’ which rarely has a positive association(its all about disruption, diversion etc) has been used in a manner (multiple) which turns it into a positive and reassuring device.Good job.

• 14. Jamloki  |  July 9th, 2007 at 6:15 pm

  I am NOT an advertising guy. I think the ad is good. I get the magnitude of the effort. I get the connect with ‘unsung’ immediately. It makes me think about and acknowledge the efforts of the guys who have been working to get the country in order.

  For the ‘ad’ guys who have ‘theory’ to spill out, all I have to say is: get out of your I-don’t-like-anything-that-I have-not-created mindset. Open your mind. Think like the audience. Err.. isn’t that the first rule of advertising?

• 15. puneet  |  July 10th, 2007 at 3:39 pm

  Jamloki, thats a million dollar comment! Forget the ad, I appreciate your thought process!

• 16. Zeid Nasser (Admin)  |  July 10th, 2007 at 5:42 pm

  If anyone saw the devastation of the Oman Cyclone, they would know that all of Oman is ‘galvanized’ to fix the wreckage and regain the business and social calm that existed before.

  The ad is part of this spirit of challenge and national pride.

• 17. ryan  |  July 11th, 2007 at 8:01 pm

  Vikram,
  as you asked, what are you doing writing here, writing about advertising…., i am @ clients side those who approve the creatives. and please don’t talk about hanging images ‘n all, others also understand what advertising is all about…
  please grow up and be a good MEN @WORK

• 18. Ravinder  |  July 14th, 2007 at 11:30 am

  Hi Chanjeet/Shivnay,
  I feel this is a great ad. This surely does its job, showing the sincerity and hardwork of the citizens without making just loud noises. This is a very subtle way of spreading the message. You should surely send this for awards.
  All the best!

• 19. ali  |  July 14th, 2007 at 5:13 pm

  where did this get published other than economic review which is their ‘own’ publication.

• 20. Jagjeet Basran  |  July 19th, 2007 at 12:13 pm

  I think this ad is simple and convey its message to people in the picture and show how all men are busy at work from all background. Sometime simple work click much better and show more impact than complex one. Keep your spirits high and keep giving good work.

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