Now you see it, now you don’t
May 16th, 2006 Zeid Nasser (Admin)
Here’s something impressive from ‘down-under’.
It’s a billboard made of 12148 aluminium pegs, varying in length from 1 mm to 27 mm.
When the weather is cloudy, and the billboard isn’t directly hit by sunlight, you just see a white background with the a small advertising message for sun lotion at the bottom.
When the sun comes out, the pegs create a shadow image that is a greyscale of a woman sunbathing.
Stunning!
The advertising agency is Clemenger BBDO in New Zealand.
Entry Filed under: International, Outdoor
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