Not happening here, but happening now
June 11th, 2006 Zeid Nasser (Admin)
Look closely at this stunning campaign running in Switzerland for Amnesty International.
The poster image appears transparent, but it’s actually a photograph of what you would see behind it at a local bus stop in Zurich, with some images super-imposed onto it.
The images portray human rights issues and violations in countries across the world.
The slogan is “It’s not happening here, but it’s happening now”, which is quite fitting.
The agency is Walker in Zurich and you can read more about this campaign here.
Entry Filed under: Agencies, Creative, International, Outdoor
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