Comments on: No more ’scratching’ with FillFull mobile service http://www.adblogarabia.com/no-more-scratching-with-fillfull-mobile-service/ Subtract hype. Ad Insight. Wed, 07 Jan 2009 23:37:15 +0000 http://wordpress.org/?v=2.6.2 By: ansaihi http://www.adblogarabia.com/no-more-scratching-with-fillfull-mobile-service/#comment-49666 ansaihi Fri, 29 Jun 2007 02:11:25 +0000 http://www.adblogarabia.com/?p=931#comment-49666 KAZ, are you Arab? what I meant is sometimes the creative takes a word from the produc or brand's name or description, and tries to find a word that rimes with it for example, or an idea that rimes with the word (the real word, in ABCDEF...)... You see here, cuz it's about "scratching" cards, to reveal the code or so, the "metaphore" became "scratching" the skin with nails and so.... woooooaaahhhhh.... zzzzzzzz zzzz zzzz wake me up tomorrow plz..... btw, it can be translated in all languages :) I mean the headline only... but still the ad will only have the LOOK –art direction, photography, typography...– as real credit/. KAZ, are you Arab? what I meant is sometimes the creative takes a word from the produc or brand’s name or description, and tries to find a word that rimes with it for example, or an idea that rimes with the word (the real word, in ABCDEF…)…
You see here, cuz it’s about “scratching” cards, to reveal the code or so, the “metaphore” became “scratching” the skin with nails and so…. woooooaaahhhhh…. zzzzzzzz zzzz zzzz
wake me up tomorrow plz…..

btw, it can be translated in all languages :) I mean the headline only… but still the ad will only have the LOOK –art direction, photography, typography…– as real credit/.

]]> By: Kaz http://www.adblogarabia.com/no-more-scratching-with-fillfull-mobile-service/#comment-49622 Kaz Wed, 27 Jun 2007 16:24:29 +0000 http://www.adblogarabia.com/?p=931#comment-49622 I like the skewed layout alot. The ad almost gives me the feeling you're advertising for a cream, not a prepaid card. Can't decide if that's a good thing or not. It definately is different in feel from all other cliche prepaid card ads. So in general good stuff.... "I hate to found a creative based on a word".... Firstly, the headline is very short and can easily be translated in Arabic. Secondly, SLAP I like the skewed layout alot. The ad almost gives me the feeling you’re advertising for a cream, not a prepaid card. Can’t decide if that’s a good thing or not. It definately is different in feel from all other cliche prepaid card ads. So in general good stuff….

“I hate to found a creative based on a word”….

Firstly, the headline is very short and can easily be translated in Arabic.
Secondly, SLAP

]]> By: Ansaihi http://www.adblogarabia.com/no-more-scratching-with-fillfull-mobile-service/#comment-49547 Ansaihi Mon, 25 Jun 2007 10:00:15 +0000 http://www.adblogarabia.com/?p=931#comment-49547 I like the mood and art direction. However (and this is personal taste), I hate to found a creative based on a word... I can't imagine how it would work in arabic. I like the mood and art direction. However (and this is personal taste), I hate to found a creative based on a word… I can’t imagine how it would work in arabic.

]]>