Nivea ambient activity: Who’s afraid of the sun
September 28th, 2008 Zeid Nasser (Admin)
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Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE
Executive Creative Director: Nirmal Diwadkar
Creative Director: Milos Ilic
Copywriter: Bassam Doss, Sakib Afridi
Art Director: Malek Atassi, Bassam Doss, Hesham Ezzat
Photographer: Kundan Raut
Producer: Kishore Ramchandran
Via [ mediaME ]
Entry Filed under: Agencies, Ambient, UAE
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8 Comments Add your own
1. restless | September 28th, 2008 at 8:55 pm
not intresting! …
2. amre husseini - AKA BITEME | September 29th, 2008 at 4:25 am
Sitting under a see through plastic sheet under the summer dubai heat and humidity would not interest me at all, I dont care how good the sun screen is…I know you can say that’s how confident the brand is about their product qualities, but still umbrella means shade to me;)
3. vegas | September 29th, 2008 at 8:41 am
I think the idea is great.
Not interesting? If you saw a dozen see through umbrellas on the beach you’d stop to find out what it was about. Job done.
4. restless | September 29th, 2008 at 11:55 am
No i would not!! Again its not catchy and not interesting at all,,
5. Quick comment | September 29th, 2008 at 4:20 pm
restless would be too busy checking out the russian birds sunbathing to notice the umbrellas.
I think its a clever ambient idea.
6. restless | September 29th, 2008 at 8:06 pm
MAN why on earth do i have to notice a transparent umbrella in a city full of wonders like Dubai !!!!
Sorry its not clever..
7. Sun is shining | Bloguerr&hellip | October 2nd, 2008 at 11:58 am
[...] Fonte: AdBlogArabia [...]
8. Booyakkasha | October 6th, 2008 at 5:32 pm
there should just be wire and message on pole, no plastic
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