Nissan: Keyless entry is now standard
February 17th, 2008 Zeid Nasser (Admin)
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Advertising Agency: TBWA\RAAD, Dubai
Regional Creative Director: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Art Director / Copywriter: Fouad Abdel Malak
Producer: Mary-Kei
via [ ads of the world ]
Entry Filed under: Agencies, Creative, UAE
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6 Comments Add your own
1. amre husseini - AKA BITEME | February 17th, 2008 at 10:49 am
Did this go too far out there or am I missing something basic, cause I have to ask….WHAT THE *&%$?
2. Creative Rules | February 17th, 2008 at 1:59 pm
No I think this is a llateral way to say that keys are obsolete.
I like them alot.
Beautifully executed.
You guys have a brave and highly creative client.
Look after them.
3. Mohamed Gaber | February 17th, 2008 at 4:33 pm
lovely idea, especially the first photo…
4. Moey | February 17th, 2008 at 8:15 pm
I like it, great execution.
5. Maissy | February 18th, 2008 at 8:23 am
I like the idea…So now key is useless? Creative ad.
6. Creative Rules | February 21st, 2008 at 2:38 pm
Maybe I need to get a new Xtrail b ut exactly how does keyless entry work?
I hope you don’t mean a remote attached to your keys and you simply push a button and the doors magically open??? If it is then this is not new technology at all.
I sincerely hope you guys have’nt done a lovely job making obsolete technology obsolete again.
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