Nielsen to monitor digi-video audience
June 17th, 2006 Zeid Nasser (Admin)
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Thanks to Video iPods and such portable digital video devices, Nielsen Media Research has announced plans to measure ‘portable’ viewing in the US.
Nielsen is calling it “Anywhere Media Measurement”, and plans to implement it through installing software on the computers of People Meter members to track online streaming views. Additionally, Nielsen will monitor a group of 400 Video iPod owners and have them report their viewing habits. Monitoring starts this summer and data should be available before the 2007/2008 broadcast season in the US.
Read more at AdWeek.
When news like this arrives in the Middle East, it makes you wonder when research companies in the region will, at least, get started on proper monitoring of Internet media habits, let alone consider the more complex task of monitoring digial video players.
We’re too far behind in digital media in general. It’s time for a quantum leap.
Are Nielsen, PARC or Ipsos going to step up to this task in our region anytime soon?
Entry Filed under: International, Research, TV & Film
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