New campaign by Air Arabia, not South Park style
October 4th, 2006 Samer Marzouq
Air Arabia has decided to halt the use of the South Park-style cartoon characters created by Dubai-based advertising agency Face to Face, which it utlized for its launch campaign; and has opted instead for ads that focus more directly on the destinations it flies to. The new campaign is created by Sharjah-based agency Red Marketing and Communications.
The new marketing campaign is similar to the previous campaign being price-led since Air Arabia is known to be a low cost air carrier. The new campaign is running in the UAE, Kuwait, Oman and Saudi Arabia.
Via [Jazarah!]
Entry Filed under: Agencies, Campaigns, Regional, UAE
Technorati Tags: Air Arabia, Face To Face, Red Marketing & Communications
Add to:
4 Comments Add your own
1. alex | October 4th, 2006 at 9:06 am
very innovative and striking use of the visual
2. Qais sami | October 5th, 2006 at 11:30 am
creative but not clear, I thought it’s snakes dancing party ad
3. Blast from the past | October 9th, 2006 at 1:32 am
is there a reason you didnt post my comment?
4. Jazarah! | New campaign b&hellip | October 12th, 2006 at 5:36 pm
[...] Also available on AdBlogArabia. [...]
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed