Nestle “Light A Lantern” campaign
October 16th, 2006 Zeid Nasser (Admin)
Throughout Ramadan, Nestle has been running a “Light A Lantern” campaign, by which visitors to the campaign website can light a lantern, and Nestle will pay 1 Saudi Riyal per lantern to the Red Crescent Society.
So far over 86,000 lantern have been lit which could mean that Nestle will reach its target of 100,000 lanterns by the end of Ramadan, and therefore donate 100,000 Riyals
At the forefront of this charity drive are two Nestle products: Maggi and Nestle Condensed Milk, which are targetted at house-wives.
Visit the site.
Entry Filed under: Brands, Campaigns, Online, Regional
Technorati Tags: Red Crescent Society, Ramadan Charity, Nestle, Light A Lantern
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