Mascara that runs on an outdoor billboard!
November 13th, 2006 Zeid Nasser (Admin)
When it rains, the mascara runs onto the face of the model.
Smart. The question is: How does it work?
Agency: Leo Burnett
Via [Advertising/Design Goodness]
Entry Filed under: Agencies, Creative, Outdoor
Technorati Tags: Max Factor, Outdoor Advertising, Leo Burnett, A/D Goodness
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2 Comments Add your own
1. ياسمين حميد | November 14th, 2006 at 10:00 am
I think it might be some kind of sensor, which reacts to water.
if it rains, this sensor “feels” it and reports it to the computer, and it changes the picture.
another, simpler idea would be that someone changes the pic (from inside the ad company by computer) whenever it rains
2. Robert Winters | November 25th, 2006 at 1:46 am
No sensor in this one, just moist responding ink. Same “technology” as the playboy add that responds to rain (Germany, few years ago)
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