http://www.adblogarabia.com/maktoob-women-re-brands-as-helwacom/ Subtract hype. Ad Insight. Wed, 07 Jan 2009 20:27:00 +0000 http://wordpress.org/?v=2.6.2 http://www.adblogarabia.com/maktoob-women-re-brands-as-helwacom/#comment-34735 Rami kantari Fri, 16 Mar 2007 10:32:06 +0000 http://www.adblogarabia.com/?p=279#comment-34735 Interesting blog, keep it up Interesting blog, keep it up

]]> http://www.adblogarabia.com/maktoob-women-re-brands-as-helwacom/#comment-2271 nasermsr Sat, 07 Oct 2006 12:42:51 +0000 http://www.adblogarabia.com/?p=279#comment-2271 i want to moderat my email i want to moderat my email

]]> http://www.adblogarabia.com/maktoob-women-re-brands-as-helwacom/#comment-942 And Far Away... Tue, 29 Aug 2006 10:08:02 +0000 http://www.adblogarabia.com/?p=279#comment-942 [...] You’d think that when people rebrand they’ll skip sexist and stereotypical notions that are becoming taboo in this day and age, but I suppose not in the Arab world, where we keep insisting on sexist, stereotypical branding of women-related products. The most recent company to do that is Maktoob Group, who re-branded their Maktoob Women section to Helwa, which literally means “pretty”, and the site slogan says ‘be pretty on the inside and the outside (h/t AdBlogArabia). [...] [...] You’d think that when people rebrand they’ll skip sexist and stereotypical notions that are becoming taboo in this day and age, but I suppose not in the Arab world, where we keep insisting on sexist, stereotypical branding of women-related products. The most recent company to do that is Maktoob Group, who re-branded their Maktoob Women section to Helwa, which literally means “pretty”, and the site slogan says ‘be pretty on the inside and the outside (h/t AdBlogArabia). [...]

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