Maktoob Women re-brands as Helwa
August 20th, 2006 Zeid Nasser (Admin)
Maktoob Group is re-branding its Maktoob Women , calling it Helwa and it continues to be sponsored by Nestle.
Literally translated, Helwa means ‘pretty’, but the site slogan says ‘be pretty on the inside and the outside’.
In any case, this focus of a leading Arab online business on the female market signals the growing requests by advertisers and sponsors to tailor content to Arab women.
Helwa follows Hawaa World and other women portals.
It remains to be seen how much advertising revenue can be generated from these portals.
Entry Filed under: Online, Regional
Technorati Tags: Maktoob, Helwa, Arab Women Online, Re-branding, Nestle
Add to:
3 Comments Add your own
1. And Far Away...&hellip | August 29th, 2006 at 2:08 pm
[...] You’d think that when people rebrand they’ll skip sexist and stereotypical notions that are becoming taboo in this day and age, but I suppose not in the Arab world, where we keep insisting on sexist, stereotypical branding of women-related products. The most recent company to do that is Maktoob Group, who re-branded their Maktoob Women section to Helwa, which literally means “pretty”, and the site slogan says ‘be pretty on the inside and the outside (h/t AdBlogArabia). [...]
2. nasermsr | October 7th, 2006 at 4:42 pm
i want to moderat my email
3. Rami kantari | March 16th, 2007 at 2:32 pm
Interesting blog, keep it up
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed