Magnum Sandwich: The ‘bully’
July 20th, 2008 Zeid Nasser (Admin)
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Advertising Agency: Strategies, Cairo, Egypt
Creative Director: Sami Ayad
Associate Creative Director & Art Director: Bassem Sabry
Copywriter: Hamdy Nagiub
Senior Graphic Designer : Walid Hanafy
Entry Filed under: Agencies, Egypt, Outdoor
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18 Comments Add your own
1. 666? | July 20th, 2008 at 6:28 pm
nice execution.
2. Me7'o | July 21st, 2008 at 12:34 am
eshta gedan
I like it coz it is real
It is hard to Egyptian client to approve something like that, Good job;)
3. Walid Hanafy | July 21st, 2008 at 2:44 pm
بالعربى هكتب وهقولك إن التصميم ده بالعربى آحسن من أي تصميم بالعربى وتسلم بجد الدماخ دى ويسلم التصميم ده وشكر جامد للناس دوول وبالعربى أنا مستنى ردود الشعب العربى على التصميم الأول من نوعه اللى هيتألد بالإنجليزي من التصميم العربى
4. khansa | July 21st, 2008 at 2:45 pm
like it ..
looks real..
5. ShakeMo | July 21st, 2008 at 5:53 pm
aint no lion..
6. Creative Rules | July 21st, 2008 at 6:01 pm
It ’s going to be heavy in your stomach after you eat it?
Wrong!!!!!!!
7. dozero | July 21st, 2008 at 7:14 pm
Creative Rules, Every thing to you is done to death, cliche or wrong.
I am interested to show us some of ur work, because people like you always search for anything to destroy others, that will not make you more creative or strategic thinker.
cheep fast food like “Mo’men” is targeting B and especially C class, Those want a big sandwich to fill there stomach for paying little, also “C class group of youth” in Egypt, they take a capability of eating much as a competition between them. So I think it is a good approach “Fetwuet el sandawichat ” and that have made the challenge. I think both idea and art direction are works good.
8. amre husseini - AKA BITEME | July 22nd, 2008 at 12:57 am
Generally you have 2 to 3 seconds to communicate to a target using outdoor on a highway…to me this concept says it visually and simply, I just dont like the way MOMEN messes with their logo on their work…nice stuff though
9. peter | July 22nd, 2008 at 1:17 pm
I like it visualy but i do agree with creative rules about being heavy on stomach .
10. Creative Rules | July 22nd, 2008 at 1:29 pm
Dozero
You’re new here.
If you bother to look at my other posts you’ll find most of them are either very constructive or very complimentary.
Based on your over defensive post you obviously work at Strategies.
LOL
11. dozero | July 22nd, 2008 at 1:49 pm
LA W ALLAH, I am not working for it.
But I get it right,coz I know the market better than you.
I thaught you were working at strategies and they fire you
LOL
12. jayson | July 22nd, 2008 at 1:51 pm
nice
13. Bassem | July 22nd, 2008 at 4:26 pm
thanx dozero for ur reply,
u obviously r Egyptian,that u know the market well, and the Egyptian insights al over the different target groups
simply u said the brief and the single minded response was
“the bigger sandwich in the market”
i’m interested to get know u better
thanx again
14. restless | July 23rd, 2008 at 10:09 am
well done ppl
15. Maissy | July 24th, 2008 at 9:03 am
Great! That’s really an attracting adv. I believe most people pass that road will take a look on it.
16. dozero | July 24th, 2008 at 2:50 pm
Sorry Bassem, I would like to but I am too embarrassed to tell:)
Maybe if Creative Rules close his eyes. LOL
Yes I am Egyptian working for an agency in UAE and searching for another job in Amman maybe Y&R. LOL
17. Creative Rules | July 24th, 2008 at 4:28 pm
Bassem,
Inspite of some people thinking it’s a heavy sandwhich (maybe it’s just me) the art direction and idea is well concieved and executed. I agree with Maissy that it would really stand out on the road and that’s what really counts.
Cheers
18. Hesham | July 28th, 2008 at 2:50 pm
Guys have you ever check what is the latest work had been done. i think you didn’t other wise i wouldn’t see the funny comments.. we are too late behind
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