Magazine publishers hit back
June 29th, 2006 Zeid Nasser (Admin)
With everyone talking about the rise of digital media, and the decline of magazine advertising and circulation, the Magazine Publishers of America (MPA) is hitting back.
Visitors to www.magazine.org can receive a daily update of reports on the success of magazine advertising, and statistics on the magazine industry.
The site is an attractive flash-based presentation which allows you to chose a magazine from a coffee table, with a central theme of ‘ideas that live beyond the page’.
What’s interesting is that this site shows the user how fantastic digital presentation of magazines can be!
Digital magazines are the future and the MPA realizes this, but they want to make the best of the print-dominated present while showing magazines can lead the digital future.
Fair enough.
Check out the site here.
Entry Filed under: International, Magazine
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