Comments on: Made in Pisa, enjoyed worldwide

By: Gibbo

Gibbo — Tue, 05 Aug 2008 12:56:51 +0000

or….

do we really need the lightbulb? couldn’t it be a candle?

By: Creative Rules

Creative Rules — Tue, 05 Aug 2008 06:59:06 +0000

None. Because they don’t change a bloody thing.

By: Gibbo

Gibbo — Tue, 05 Aug 2008 06:34:44 +0000

hey creative rules,

q: how many art directors does it take to change a lightbulb?

By: dozero

dozero — Mon, 04 Aug 2008 22:22:10 +0000

Bad idea.
Bad art direction.
So it is a bad copy too.

By: Quick comment

Quick comment — Mon, 04 Aug 2008 12:50:33 +0000

Creative rules, im not talking about the copy im talking about the general style, look and feel of the whole ad. The whole thing is 80s and not just 80s but something i would see in a student portfolio during the 80s.
Thats the easiest way out, this is what the creatives must have thought, Mmmm…Italy and rest of the world. I know lets use the tower of pisa (again) and make everything lean to the side. Its the oldest & easiest visual connection in the book.
Is that all you can say about Vespa? its Italian? What is the benefit other than being Italian? See what I mean? its weak, its a first idea, theres no depth or insight behind it.

By: Tricky

Tricky — Mon, 04 Aug 2008 09:33:12 +0000

Art Direction could have been much much better…you dont get it until you read the comments lolol

By: Creative Rules

Creative Rules — Mon, 04 Aug 2008 09:33:04 +0000

Unless it’s a woman right Gibbo?

By: Gibbo

Gibbo — Mon, 04 Aug 2008 09:10:33 +0000

i hate when the art director rules.

By: Creative Rules

Creative Rules — Mon, 04 Aug 2008 09:07:48 +0000

Amre, Vespa is a classic Italian scooter that’s been around for ever.

Quick Comment, I think you’re being far too harsh saying it’s an idea from the 80’s. If you look at ads done then the copywriter ruled, there were huge headlines and the visual was almost secondary. Now people are too lazy and moving too fast to read anything so the art director rules. This is a visual ad with a twist and this. like it or not, is the current style.

By: Quick comment

Quick comment — Mon, 04 Aug 2008 07:30:02 +0000

Let me guess, the next one is a leaning statue of liberty and a leaning eiffel tower.
Vincent Fichard, these ads are straight from the 80’s, dont get me wrong i think ads from the 80s had the cleverest lines but this is an old and overused joke that everyone has heard. The worst thing is that it is not even a real client of Fortune promoseven.