Local TV tops in Saudi Arabia
May 14th, 2006 Zeid Nasser (Admin)
A study by Ipsos has found that the government-owned Saudi TV Channel 1 (STV1) still remains the most watched channel in the kingdom, ahead of every satellite station.
STV1 received 210 ratings points, MBC1 got 165, MBC2 got 157 and Al Arabiya scored 148 ratings points.
Apparently, Saudis like their local news and programming, and maybe it’s an indication that satellite penetration in the kingdom is not high enough.
But, of course, the real importance of this study is that it highlights MBC Group’s leadership- in fact, dominance- of the region’s biggest and most lucrative TV market.
In any case, maybe Saudi TV 1 officials should consider launching a website for their ‘leading station’.
For now, it’s a sub-site under the Saudi information ministry site, click here.
Entry Filed under: Research, Saudi Arabia, TV & Film
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