Lion Bar: What a bite!
July 25th, 2007 Zeid Nasser (Admin)
Creative Agency: JWT, Dubai
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni
via [ I believe in advertising ]
Entry Filed under: Agencies, Creative, UAE
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10 Comments Add your own
1. restless | July 25th, 2007 at 2:28 pm
i really like it (its’s challenging)
2. Kaz | July 25th, 2007 at 4:14 pm
HAH…. This is great….
I also love the way the visual speaks for itself, no copy needed.
3. Mharb | July 25th, 2007 at 5:34 pm
this is the same concept, idea, of the campaign of TRANE A/C company at egypt wich done before one and half month by HORIZON.FCB . by the way i already liked the idea before 1.5 month ago.
4. Zeid Nasser (Admin) | July 25th, 2007 at 7:49 pm
Actually, this is a campaign from last year ….. check the source we got this from.
On AdBlogArabia, we post new ads and old gems we missed out on!
5. ziad hamdan | July 26th, 2007 at 1:19 am
so HORIZON is copy cating this concept
6. ashish | July 26th, 2007 at 9:07 am
A great visual idea, but where is the concept. Please spin me some yarn as to why this is a good ad.
7. restless | July 26th, 2007 at 11:14 am
ashish dig more to know why!
8. kre8tive | July 26th, 2007 at 2:48 pm
Give him a shovel, restless.. don’t just stand there:-P
9. ashish | August 1st, 2007 at 11:47 am
dig??? what is there to dig? Obviously its a play on the name “Lion” and yes I ‘get it’.. the lion bar just attacked the zebra bag, the antelope statue-ette and the ambiguously furry jacket…. but that’s about it, right!? what is so brilliant about that? I still dont know what lion bar is… a bar of soap or chololate… maybe its lion jerky - you know, dehydrated lion meat,… what i am saying is, this ad is absolutely crap as it does not tell me anything about the product, not the product category or product attributes.. there is no connect what-so-ever. And in terms of creativity, its primitive at best.
I can almost imagine the creative process that went in here..
Whats the first thing that comes to your mind when i say “Lion”
you diggin’ this rant?
10. Ansaihi | August 2nd, 2007 at 2:01 pm
rite.
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