Light the fuse and are you ready …
July 31st, 2008 Zeid Nasser (Admin)
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Advertising Agency: B, Cairo
Executive Creative Director: Wael Abdullah
Art Director: Tarek Abdullah
Entry Filed under: Agencies, Creative, Egypt
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12 Comments Add your own
1. Gibbo | July 31st, 2008 at 12:58 pm
is it just me or is this a little inappropriate for the Middle Eastern market?????
2. Creative Rules | July 31st, 2008 at 1:01 pm
Put one hand over “Are you ready” and the other hand over “Born to be driven” and the body copy and leave the logo there.
Much better isn’t it?
Now….why wasn’t it done like this in the first place?
3. Louai Alasahani | July 31st, 2008 at 1:13 pm
Big Bang theory
4. Louai Alasahani | July 31st, 2008 at 1:18 pm
selcted as car of the year by….Al Qaida
NB. did this ad ever get published.
5. dozero | July 31st, 2008 at 1:34 pm
The idea is ok but, I think the fuse needs to be a little down in the exhaust pipe or you will burn the car. The lighter placement and shadow are wrong it is not in the same level as the car wheels. the font size is too big.
I think this layout is better in landscape.
Every car was born to be driven. so i think you do not need that line.
6. quick comment | July 31st, 2008 at 1:39 pm
that is either a small car or a huuuge ass zippo.
Terrible ad
7. ansaihi | July 31st, 2008 at 3:46 pm
well, I feel nothing is wrong with the car and zippo proportions… but here’s a suggestion: as Creative rules said b4: remove the headlines (or at least the second HL), copy, and I’ll remove the zippo itself. Just leave the car with a neat and realistic fuse. isn’t more simple?
8. ziad hamdan | July 31st, 2008 at 9:34 pm
stupid
9. amre husseini - AKA BITEME | August 2nd, 2008 at 1:28 pm
This is a quick fix solution to a client brief…dont like it at all…
10. AbdallaH SumriN | August 2nd, 2008 at 5:47 pm
art direction needs a lot of work
11. Adrenaline | August 3rd, 2008 at 1:06 am
Love the visual hate the copy
12. Moey | August 27th, 2008 at 11:07 am
mmm, ew?
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