Lexus: The natural feel on the road
September 10th, 2007 Zeid Nasser (Admin)
Advertising Agency: JWT, Amman
Creative Director & Copywriter: Kr!X
Art Director: Khuloud Abdel Hadi , Hani Sharaf
Entry Filed under: Agencies, Creative, Jordan
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9 Comments Add your own
1. khansa'a | September 10th, 2007 at 11:39 pm
nice art direction khuloud , neat and simple
Direct concept..
2. kre8tive | September 11th, 2007 at 11:15 am
Nice? I’m sorry Khuloud, but nice going.. try harder please.
3. restless | September 11th, 2007 at 4:54 pm
sorry but the art direction is really sux , just take look at the layout its not balanced beside the strip in the bottom looks little bit odd ! But I think that you have a nice concept ..
Thanks
4. ziad hamdan | September 12th, 2007 at 12:04 am
body copy
+
logo
+
title
+
visual
+
another logo??
+
address
=
bad art direction
5. ob1=w@n | September 12th, 2007 at 7:09 pm
Sorry but his art direction is Khu-louded. Looks like a sneaker ad at first glance.
6. Creative rules | September 12th, 2007 at 9:40 pm
Nice lateral stuff.
Don’t take too much from the crits on this board
Keep up the good work.
I like your approach.
7. AERO | September 19th, 2007 at 2:23 pm
I LIKE !
8. Type | September 19th, 2007 at 9:31 pm
I like the concept but I hate the art direction…
9. razor | September 20th, 2007 at 11:39 am
I know what you mean.
I would’ve tried to persuade the client to dump the body copy and the other logo and just put the Lexus logo down the bottom.
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