Let’s save the Ghaf Tree
August 21st, 2008 Zeid Nasser (Admin)
Click Image To Enlarge
Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: Nrusingha Choudhury
Art Director: Shine KM
Illustrator: Nabil Kamara
Via [ mediaME.com ]
Entry Filed under: Agencies, Creative, UAE
Add to:
13 Comments Add your own
1. Dozero | August 21st, 2008 at 7:11 am
The visual is not new!!
2. Creative Rules | August 21st, 2008 at 8:11 am
But Dozy the idea of using it as a desert is.
However I would’ve cropped in tighter on the visual so you think it’s a desert at first then when you look a little harder you realize it’s a tree. IMO that would’ve made the ad alot stronger. Good idea though.
3. Dozero | August 21st, 2008 at 10:17 am
creative Fools, Oh ..wait until i write it down “I would’ve cropped in tighter on the visual so you think it’s a desert at first then when you look a little harder you realize it’s a tree” we all learn from you .. LOL
Do it and call me
4. Creative rules | August 21st, 2008 at 11:40 am
5. shakemo | August 21st, 2008 at 12:05 pm
This doesnt look like a desert at all! LAME JWT.
6. Dozero | August 21st, 2008 at 12:28 pm
Really Shakemo
7. shakemo | August 21st, 2008 at 12:38 pm
You really think it does? Rubbish.
8. Creative rules | August 21st, 2008 at 2:00 pm
Shakemo, If you put your hand over a third of the left hand side of the ad you’ll see it looks alot more like a desert. IMO Then it works alot better Sa7?
9. shakemo | August 21st, 2008 at 2:15 pm
Wow an interactive ad. Cheers for that.
10. amre husseini - AKA BITEME | August 21st, 2008 at 8:11 pm
It’s too easy to have overlooked the sand / desert element; too subtle
11. restless | August 21st, 2008 at 10:14 pm
i like the idea, but the execution is bad, actually you hardly can notice that its a desert, thats why the visual needs more work
thanks.
12. Adrenaline | August 22nd, 2008 at 11:41 pm
Why doesn’t Khaleej Times save the trees by not printing on paper?
13. Gibbo | August 24th, 2008 at 3:29 pm
Adrenaline,
if the Khaleej Times stopped printing, then Emirati agencies wouldn’t win any awards, becuase the only ads that go in there are scams.
got a few in there myself.
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed