LebanOff …. help turn it back on
August 8th, 2006 Zeid Nasser (Admin)
Your Aid Can Turn The Country On
Agency: SABCO Art, Oman
Art Director: Abdallah Sumrin
Copywriter: Siddhartha Banerjee
This is the second campaign we see from Oman in support of Lebanon.
It refers to the electricity outage in Lebanon, due to Israeli air strikes of power plants. It could also refer to the Lebanese economy being ‘off’, and that it needs assistance.
Via [Ads Of The World].
Entry Filed under: Creative, Non-Profit, Oman
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5 Comments Add your own
1. Abhijit Pathak | August 8th, 2006 at 4:36 pm
Like you commented, it could either mean “electricity outage in Lebanon” OR the Lebanese economy being ‘off’”.
Ads like these do get noticed, gets associated with the advertiser (because of the brand name, as well as it being a burning topic) and are powerful up to that extent only!!
Neither they indicate anything the brand is doing for the cause, nor do they convey any particular message.
I think these ads help remember the brand - just because the topic is a burning one - and do a lot of good for the Art Director’s portfolio only.
2. Samer Marzouq | August 8th, 2006 at 4:59 pm
Nice one.
3. restless | July 14th, 2007 at 8:48 pm
art direction sux big time !!!
4. "Type" | August 31st, 2007 at 3:51 pm
Simple and nice
5. Louai Alasahani | September 17th, 2008 at 4:19 pm
copy cat….http://paragonanubis.wordpress.com/2008/03/27/paragon-video-lebanoff/
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