Kraft, with extra calcium for strong bones
July 17th, 2008 Zeid Nasser (Admin)
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Executive Creative Director: Chafic Haddad
Copywriter: Nrusingha Choudhary
Art Director: SM Ziyad
Photographer: Tejal Patni
Illustrator: Nabil Kamara
Via [ mediaME ]
Entry Filed under: Agencies, Creative, UAE
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14 Comments Add your own
1. Maissy | July 17th, 2008 at 8:29 am
Great adv! Funny and clever!
2. Moey | July 17th, 2008 at 10:12 am
It is a copy according to Anubis’ Blog
http://paragonanubis.wordpress.com/2008/05/26/mouse-trap-or-copy-cat-trap/
I don’t think it is a copy copy, I believe JWT Dubai doesn’t steal.
3. quick comment | July 17th, 2008 at 1:29 pm
the original is executed better but i still dont like both of them.
its not appealing and doesnt make me want to buy cheese and it certainly wont make any housewife want to buy cheese when you associate Kraft with a dirty rodent.
4. ShakeMo | July 17th, 2008 at 4:28 pm
quick comment - I dont think this ad is targeting housewives, more aimed at awards judges.
5. Zeid Nasser (Admin) | July 17th, 2008 at 4:44 pm
It was a bronze winner at the Dubai Lynx 2008
6. ShakeMo | July 17th, 2008 at 5:27 pm
Badababoom!
7. quick comment | July 17th, 2008 at 6:40 pm
Dubai Lynx is rubbish, its as bad as the IAA
8. simpleidea | July 18th, 2008 at 12:44 pm
very simple i like it, makes me love
9. Dozero | July 18th, 2008 at 11:50 pm
Here is how to win a lynx:
-1st, choose one of cannes awarded campaign
-2nd, get a very good photographer (I like the photo very much)
- Ask hem to shoot a better shot
And now!! you have a lynx winner ad.
10. Creative Rules | July 21st, 2008 at 1:13 pm
If I see another mouse trap ad for cheese (or for anything for that matter) I’ll seriously puke. This is such a cliched hackned visual.
How this won a bronze at Lynx says little about that award.
11. Louai Alasfahani | July 22nd, 2008 at 3:15 pm
12. Louai Alasfahani | July 22nd, 2008 at 3:18 pm
wow…it is a copy cat & it won!!!!
13. Anis | July 23rd, 2008 at 5:36 pm
Great one!
14. Louai Alasfahani | July 23rd, 2008 at 6:28 pm
still a copy cat awards are given for the “originality” of the idea and the quality of the execution
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