Just Don’t ….. do it
October 23rd, 2007 Zeid Nasser (Admin)
Click Image To Enlrage
Here’s an advertisement I missed out on last year!
It seems the client is the Ministry of Public Health in Lebanon, but maybe the work was done in Dubai. Can anyone give us more info?
Agency: Leo Burnett (Dubai or Beirut?)
Via [ VLAN! ]
UPDATE:
This was done by Leo Burnett Dubai, it was nominated in Cannes.It ran in a student magazine in Beirut.
Artdirector: Toufic Beyhum
Copywriter: Nadim Dimechkie
Photographer: Saeid Momtahan
Entry Filed under: Agencies, Creative, Lebanon
Add to:
12 Comments Add your own
1. restless | October 23rd, 2007 at 6:05 pm
Why to associate the heroin with Nike logo! What’s the connection is it the line? if yes then its not working at all!
2. Ansaihi | October 23rd, 2007 at 7:57 pm
I like the ad, the idea, but also agree with restless.
would it fit more perfectly if Nike is issuing the ad for public interest?
3. Moey | October 24th, 2007 at 12:13 am
Dubai
4. Kre8tive | October 24th, 2007 at 12:08 pm
my message to the creatives.. Just Don’t!
5. danidoblas [BLG] » &hellip | October 24th, 2007 at 2:00 pm
[...] [ Ad Blog Arabia [...]
6. Beast | October 25th, 2007 at 5:25 am
Would be better if it is a “X” sign instead of the Nike tick. With the caption “Just don’t” people will relate it better, and there is no negative correlation to Nike as well.
7. info | October 29th, 2007 at 7:32 pm
This was done by Leo Burnett Dubai, it was nominated in Cannes.
It ran in a tudent magazine in Beirut so it was targeting students and young people only.
Artdirector: Toufic Beyhum
Copywriter: Nadim Dimechkie
Photographer: Saeid Momtahan
8. Devils advocate | October 29th, 2007 at 8:41 pm
Beast, thats a terrible idea, im sorry. No on will asscoiate an x with anything
9. Devils advocate | October 29th, 2007 at 8:43 pm
http://www.mtime.com/group/daum/discussion/116102/
http://www.adme.ru/social/2006/09/12/9063/
looks like dubai did it
10. Louai Alasfahani | November 7th, 2007 at 9:47 pm
it is not the first time an international brand or icon has been used to communicate an idea that is not related to the featured brand. i think it is witty and goes to show the penetration level of NIKE and its slogan. nice work…keep it up.
11. Moey | December 8th, 2007 at 7:43 pm
Of course it is good louai, it is leo burnett
12. Noodle | February 28th, 2008 at 8:03 pm
Awesome ideabeautifully simple. If some of the negativity reflects onto Nike (which is being piggy-backed for its fame, appropriately in my opinion) all the better! Definitely makes the point
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed