Jordan Telecom mentions its competitor Fastlink in an ad: is that OK?
October 19th, 2006 Humeid
It is well known that direct comparisons in advertising between your product and a competitors is not OK in many counties. But recently I’ve seen ad ad in Jordan’s English language daily The Jordan Times promoting Jordan Telecom’s special international calling tariffs (under the Weinak card brand) to the subscribers of Fastlink.
The Fastlink name was even mentioned in the ad’s headline.
Clearly there is no comparison being made her between two products, yet it is the first time that we see such a practice being adopted. I can’t recall a similar case in Jordan.
This is quite an aggressive move by Jordan Telecom. Essentially, they are trying to lure away international calling business from Fastlink. And they are being upfront about it.
Have you ever witnessed something like this in your market. Adblog Arabia readers would be interested to know 
Entry Filed under: Controversy, Jordan
Add to:
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed