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If you can’t beat them, join them

June 19th, 2006 Zeid Nasser (Admin)

That’s what Sony has decided to do with the new plug-in media player it has announced.

The player, called MusicBox, allows bloggers to show music videos of Sony’s artists on their websites.

Previously, bloggers and website owners would link to an ‘unauthorized source’ to play such videos, or obtain an illegal digital copy of a video and host it on their site.

After some attempts at legal action by Sony and other music companies, it became apparent that other methods must had to be adopted.

Simply, Sony now seeks to organize this activity, and encourage bloggers to ‘go legal’ at no cost, which brings us to the angle we’re interested in regarding this product.

Sony have found a way to create revenue from this idea by getting sponsors and advertisers to promote their products for a few seconds before a video plays.

Other ad formats that could be used include banners, buttons and links on the media player which can also be offered to advertisers. There are many possibilities.

At the moment, Hewlett-Packard and DreamWorks (the movie production company) have signed up as the first advertisers.

If it works for Sony, it can work for any top music and entertainment company in the world.

Rotana, are you reading this?

Here’s more on Sony’s media player plug-in.

Entry Filed under: Online, TV & Film

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