Ideas so inspiring, you can see them come to life
September 11th, 2007 Zeid Nasser (Admin)
Client: IKEA, UAE
Agency: GMASCO, Dubai
Art Director: Kiran Rao
Copywriter: Shantesh Row
Visualisers: Murali KT, Kruti Soni
Entry Filed under: Agencies, Creative, UAE
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15 Comments Add your own
1. kusum | September 11th, 2007 at 5:57 pm
I like these. The sail one is neat. So is the slide. The lamp looks like one more of those ‘against the skyline’ cliches. But good art direction and leaves a smile on your face.
2. kusum | September 11th, 2007 at 5:58 pm
just one thing…why cannot i enlarge these? would like to see the details…admin, help!
3. ob1=w@n | September 11th, 2007 at 7:21 pm
Nice ads…but these concepts are beginning to look like old hat now…more and more art directors are relying on photoshop to get the job done
4. eTc :: El blog de Marketi&hellip | September 12th, 2007 at 12:17 pm
[...] Árabes Unidos: la agencia GMASCO Dubai ha creado los siguientes impresos vistos en Ad Blog Arabia para la nueva campaña. El copy dice “Ideas tan inspiradoras que pueden verse en la vida [...]
5. kre8tive | September 12th, 2007 at 12:37 pm
Cool, first time for Ikea… sumthing fresh. Nice Local flave, but I don’t like the headline.. could be larger than life.. Ikea, Inspiring. Keep it up, GMASCO.. get rid of those thrashy wallpaper ads from Dubai..
6. khansa | September 12th, 2007 at 1:06 pm
the headline is too long as kre8tive said ..
but at all it’s good for IKEA ..
7. ammaro.com | September 12th, 2007 at 5:33 pm
those are really cool
8. Booyakka | September 16th, 2007 at 10:47 am
i like theses and I am an 89-yr-old granny with partial eye-sight
9. clive stuart | September 17th, 2007 at 2:46 pm
very nice….cool materials need cool ads……
ikea..the best…
10. naser | September 17th, 2007 at 2:53 pm
smart i like it.
11. razor | September 18th, 2007 at 12:48 pm
Tired idea, no strategy and photoshoped to death.
Sorry, Ikea deserve something more lateral and fresh.
Everywhere around the world they do great stuff that is surprising and original.
12. kusum | September 18th, 2007 at 1:22 pm
I disagree with you Razor. These are fresh, especially when considered they are for a UAE market. Using UAE specific culture and monuments, these make a lot of sense. Agreed there is Photoshop, but then such an execution merits its use. I loved these…
13. razor | September 18th, 2007 at 3:24 pm
The UAE market is a first world market where we do world class ideas that are understood and appreciated.
Look at the great world class work in our Lynx awards.
You don’t need to use UAE icons and culture to be relevant here.
Just my opinion.
14. thinktank | September 26th, 2007 at 1:29 pm
I don’t believe you all like this campaign!! (except you razor)
Wat’s happening to IKEA?!!
This campaign looks cheap…. no concept, bad re-touching and overall it is another cliché.
Sack GMASCO and get your creative from Sweden.
15. Ideas so inspiring, you c&hellip | September 29th, 2007 at 1:18 am
[...] Via Ad Blog Arabia [...]
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