Hilton Skyline Fitness Club: Dropped trousers?

August 10th, 2006 Zeid Nasser (Admin)

Abu Dhabi Hilton

Alright. Before you misunderstand this ad message (who can blame you, with an image of dropped trousers and a hotel logo), please note that the cartoon character in the ad is Obelix (of Asterix and Obelix) who is a ‘plus size’ character.

But, since he started going to the fitness club at Hilton Abu Dhabi, he lost weight and that explains how his waist has shrunk and, therefore, the ‘dropped trousers’.

Now, tell us what was the first thing you thought of :)

Agency: TEAM/Young & Rubicam, Abu Dhabi, UAE
Art Director: Krishnagopal Kodoth
Copywriter: Maria Rego Menezes
Creative Director: Satyan Nair
Graphic Artist: Shajil Anthapan
Production manager: Maher Daouk
Digital Illustrator: Sumeda Rathnapala

Via [Ads Of The World].

Entry Filed under: Agencies, Creative, Newspaper, UAE

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