Heinz Tomato Ketchup: You can’t eat without it
February 20th, 2008 Zeid Nasser (Admin)
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Advertising Agency: Leo Burnett, Cairo
Art directors: Ahmed Hussein, Ahmed Hefnawy
Illustrator: Ahmed Hefnawy
via [ ads of the world ]
Entry Filed under: Agencies, Creative, Egypt
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15 Comments Add your own
1. restless | February 20th, 2008 at 5:43 pm
nice illustrations
2. AbdallaH SumriN | February 20th, 2008 at 6:00 pm
really funny… i like
3. Kaz | February 20th, 2008 at 10:16 pm
I love this campaign..
It’s running all over Cairo…. Very catchy and colourful…
Keep up the good work Leo Burnett Cairo….
4. Mike55 | February 21st, 2008 at 1:23 am
Brilliant. Brilliant. I’m a bit pissed at the moment, and may live to regret this when I wake up tomorrow, but for the moment I think this is the best print campaign I’ve seen come out of the middle east in the ten years I’ve been here. It’s so simple that i’ve got a horrible feeling that it might have been done before (although I’m not suggesting it’s a rip-off), but if it has I’ve not seem it.
Deserves to clear up.
5. Moey | February 21st, 2008 at 4:42 am
don’t you just love the big pencil?
6. Maissy | February 21st, 2008 at 7:58 am
The idea is really fresh! I like this ads…Interesting ads for cartoon lover.
7. Anti Visual Pollution | February 21st, 2008 at 2:04 pm
I have only one concern. Where the hell is Tom & Jerry? They are the most famous characters among all the other cartoon characters shown here.
8. Creative Rules | February 21st, 2008 at 2:05 pm
First of all I doubt that you got permission to use these characters from Disney or whoever owns them without paying a fortune. (I know because I used Tom and Jerry years ago for A major Colgate tvc and it was outrageously expensive)
Secondly the idea of using these characters is so dated and old fashioned it’s not even funny.
Thirdly it’s a cliched tired idea that’s been done to death a million times.
Heinz deserves alot better than this.
0-10
9. Anti Visual Pollution | February 21st, 2008 at 2:06 pm
I have only one concern. Where the hell is Tom & Jerry? They are one of the most famous cartoon shows among all the above in the Arab world.
10. Gibbo | February 21st, 2008 at 2:19 pm
Seems a bit 80’s to me. these guys have been done to death.
mike55, best you’ve seen in 10 years? Can i have some of what you’re smoking…
11. Creative rules 2 | February 21st, 2008 at 8:49 pm
Creative Rules and Gibbo. You really gave me the smile again after reading all those, unfortunately, silly comments, that this is the best campaign, fresh ..bla bla bla.. Guys, this kind of taste is what makes ads coming out of the middle east so cliche and outdated. As an advice, please check out as much ads as you can. Ads form the past ..etc. Sorry to say that this idea is soo outdated. nothing fresh at all. It’s just a first thought. Using those characters is in itself cliche. You can’t eat without it by showing bugs bunny can’t eat carrots without it??? is it that simple?? where is the smart Creative leap?? where is the surprise woooow moment in the ad??
Good illustrations though
12. Moey | February 22nd, 2008 at 3:59 am
CR2 you are either JWT or FP7, I get the attitude
13. Creative rules 2 | February 22nd, 2008 at 3:34 pm
Unforunately Mr. Moey Big pencil fan. I work at leo burnett London, so I’m a Big pencil fan as well. I’m also originally from the Middle East. So don’t act smart knowing the attitude!
14. Moey | February 22nd, 2008 at 7:00 pm
LOOOOOOOOO CR2, really? I’m on LB network on facebook msg me
Oh, and I have big pencil
15. me | April 14th, 2008 at 4:52 pm
this campaign is crap
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