Harvey Nichols Autumn/Winter: Kill The Day
October 31st, 2007 Zeid Nasser (Admin)
Client: HARVEY NICHOLS Dubai
Creative Agency: TEAM Y&R, Dubai
Creative Directors: Komal Bedi, Shahir Ahmed
Art Director: Mohanad Shuraideh
Entry Filed under: Agencies, Creative, UAE
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12 Comments Add your own
1. restless | October 31st, 2007 at 3:20 pm
nice i like it
2. omar | October 31st, 2007 at 5:12 pm
Shraideh, is he Jordanian? I love the finishing and the idea! really really impressive!
3. booyakkasha | November 1st, 2007 at 2:05 pm
Too forced, way too forced. London’s (ddb) stuff (pin and balloon) is a good pun, this is a visual pun with too much contrived,
4. Shamir Adnan | November 1st, 2007 at 3:27 pm
I like ur blog… plenty of ads collections!
5. Kaz | November 2nd, 2007 at 7:46 pm
Nice art direction….
6. Kre8tive | November 3rd, 2007 at 1:56 pm
TOO LITERAL!!!!!!!
7. A E R O | November 4th, 2007 at 12:32 am
Yes too litteral. It looks great, but would have been better without the need to personify a ‘day’.
8. Snoop | November 4th, 2007 at 12:43 pm
Brilliant re-touching. Nice thought, but it’s still only a few mm below the surface.
9. sameer ketkar | November 14th, 2007 at 11:05 am
nice nice… 1st one is more powerful!.. some how 2nd one loox fake.. i mean expressions.. but overall GOOD PERFORMANCE
10. Louai Alasfahani | November 16th, 2007 at 11:54 pm
dead wrong guys…no pun intended
but the ad is nice the visual representation based on word play is not something we see everyday…rigth…the photography is good too. give them a break and do NOT be surprised if it wins at Dubai Lynx 
11. Gibbo | November 19th, 2007 at 8:01 pm
We don’t see word play everyday? Are you for real?
This is ordinary word play but a very beautiful ad. good stuff for a weak concept.
12. Moey | December 8th, 2007 at 7:43 pm
nice work for Y&R Dubai
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