Gripping performance from Toyo Tires
April 30th, 2008 Zeid Nasser (Admin)
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Advertising Agency: GMASCO, Dubai, UAE
Creative Director: Khalid Radwan
Art Director: Harshad Badbe
Copywriter: Shantesh Rao
Illustrators: Akbar Ibrahim, Kruti Soni
Photographer: Kundan Raut
Client Servicing: Lester Fernandes
Account Planner: Anish Pandit
Via [ Ads Of The World ]
Entry Filed under: Agencies, Creative, UAE
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5 Comments Add your own
1. restless | May 2nd, 2008 at 6:33 pm
nice artwork, but i didnt get the idea here !
2. Armoush | May 4th, 2008 at 10:20 am
the idea is to show the tire has a strong grip on the road, but i didn’t like the transition between octopus and tire…
i love it man :)))
3. babar Azeem | May 5th, 2008 at 12:23 pm
nice retouching
4. ansaihi | May 5th, 2008 at 1:40 pm
what’s the photographer’s input in this ad?
5. kre8tive | May 6th, 2008 at 10:19 pm
This is weak, the tentacles has better gripping power than the tire, specially in wet surfaces, the tires made them feel slippery and it just killed the idea. Looked like the octo’s burned itself from trying to get a grip? Well, It couldve been waay better if theyd just eliminated the suctions in the tentacles and replaced them with the tires. That could’ve done the trick!
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