Google to introduce Pay-Per-Action
June 24th, 2006 Zeid Nasser (Admin)
You would be smiling too (Picture: Eric Shmidt, CEO of Google, with Larry Page & Sergey Brin, Founders of Google).
The world’s largest Internet search company, Google, is testing a new AdWords service, called pay-per-action.
Unlike the current AdSense program, in which advertisers pay per click received, the new service only requires payments when people take a specific action, such as a purchase, a sign-up or other actions.
The new ad service will not be part of Google’s regular network but instead be part of something new called the Content Referral Network.
Read more at AdAge.
Entry Filed under: International, Online
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