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December 17th, 2007 Zeid Nasser (Admin)
Agency: ImpactBBDO Abu Dhabi
Creative Director/writer: Peter Vegas
Art Director: Paul Akiki
Entry Filed under: Agencies, Creative, UAE
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9 Comments Add your own
1. Johnny | December 17th, 2007 at 12:57 am
This is very good poster.
2. Gibbo | December 17th, 2007 at 12:36 pm
Not bad for a tough client.
Shame the number 101 is so small. If you miss it, the ad loses it a bit.
3. Kre8tive | December 17th, 2007 at 1:36 pm
cliché. bad art direction. bad ad.
4. iramo | December 17th, 2007 at 2:03 pm
great ad… clean simple… kre8tive, u cant judge any ad as bad, everything has good things and bad things… if u can make it better just say so…
5. Moey | December 18th, 2007 at 12:54 am
nice, ok with me
6. Kre8tive | December 18th, 2007 at 10:00 am
IRAMO, U from the media department? Can’t blame you my friend..Can you see the strap holes and the buckle pin? They don’t fit, how can they claim “that fits” wherein visually, it’s loose? Peter & Paul, don’t kill a good idea by just NOT ATTENDING MUCH TO DETAILS.. Art Direction?! Phew!
7. Vegas | December 18th, 2007 at 11:21 am
Hey Kre8tive. There is this magical device called the arse periscope. Like the belt in this ad it isn’t real. The arse periscope is what people take out when they start thinking about an ad too much. I suspect yours is gold plated.
Lets pretend for a moment this is meant to represent a real belt. The size of the hole wouldn’t affect the ‘fit’ of the belt at all so your point is bollocks.
But the thing is dude, this isn’t a real belt is it. It is an image in an ad where were we are using the the belt as a great example of something that can be adjusted to different sizes. LIke you pointed out eariler, cliche perhaps. But in this case the analogy works a little harder because by adding 1’s in between the holes we have zeros and ones which represent ‘data’.
Clear enough for you?
8. Kre8tive | December 18th, 2007 at 1:21 pm
Hmm, another one from the agency.. Well, I suggest mr. VEGAS that you’d be attached to the ad itself to explain all these bollocks you just said. Use the belt to tighten your pants not to show your arse.
9. Moey | January 5th, 2008 at 8:54 pm
I still like it
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