May 7th, 2008 Zeid Nasser (Admin)
Agency: Direct Advertising
Creative Director & Voice: Mostafa El Reedi
Music & sound effects: Shaheen Volga
Graphics: Nahla Zakria Amer
Entry Filed under: Agencies, Egypt, TV & Film
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BRIO | Account Manager & Account Executives
Saraya Holdings | Media Supervisor
Saraya Holdings | PR Superviosor
Marketing Assistant Brand Mgr. | P&G NWA Casablanca
Olympic Group Cairo | PR Executive
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4 Comments Add your own
1. AbdallaH SumriN | May 7th, 2008 at 10:47 am
Funny, but there is no idea.
2. mostafa el reedi | May 8th, 2008 at 1:46 pm
mr abdallah sumrin : ofcourse there is idea !!!
its all about to be patient,the slogan is : soborto wa molto
which means in arabic that you get patient so you acheaived your goal .
and if you are in the advertising feild specailly in egypt you will know that the posotiong of the brand :” molto ” that its snack which make you patient to until the time of your meal
so its very strong concept with a very funny application
please watch it again and tell me your feed back and i will put the rest of the campaign to make it more clear
thanks very much sir.
3. amre husseini - AKA BITEME | May 9th, 2008 at 2:39 pm
Forcing a concept…
4. ansaihi | May 14th, 2008 at 2:41 pm
I guess it works for the egyptian market where ppl love jokes, no matter what the idea to communicate is, they love to watch a funny story.
any Egyptian here to elaborate?
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