From 9am till noon: McDonald’s Sundial billboard

July 13th, 2006 Zeid Nasser (Admin)

McDonald\'s Sun-Dial Billboard in Chicago

This billboard by LeoBurnett for McDonald’s in Chicago aims to encourage people to have breakfast at McDonald’s, any time from 9 am till noon.

With the help of engineers, the sundial’s shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches become centered.

Read more about it here.

Entry Filed under: Agencies, Creative, International, Outdoor

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