Football magician with a PC in hand?
May 15th, 2006 Zeid Nasser (Admin)
The notebook PC is from Lenovo, and it’s World Cup year. It’s obvious what’s happening here.
It’s a ‘cooperation’ with FC Barcelona, and its football superstar Ronaldo de Assis Moreira, famous of course as Ronaldinho.
He will become a Lenovo Worldwide Brand Ambassador and will feature in worldwide marketing campaigns and activities for the recently announced Lenovo-branded notebooks and desktop PCs; which were previously branded IBM.
And here’s what the PR people wrote for Ronaldinho to say 
“From keeping in touch with friends and family when I am in training, designing my exercise routines, to keeping an eye on Barcelona’s standings, technology and products provided by Lenovo have added value to my life as a sportsperson.”
It should be interesting to see what’s the value of this endorsement.
Football players endorsing football shoes, balls and kit makes sense; endorsing youth-targetted products like Pepsi is also fine …… but a $1,500 notebook PC?
It’s going to take more than a football magician, like Ronaldinho, but maybe everything goes in World Cup year.
Here’s the press release on Lenovo’s website.
Entry Filed under: Brands, International, Sponsorship
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4 Comments Add your own
1. adaadi | May 21st, 2007 at 10:26 pm
my name is adaadi i live in denmark
2. yo | May 22nd, 2007 at 12:34 am
U FRKIN SUX, MAN, WHO CARES
3. tomaž | July 4th, 2007 at 2:15 pm
writh
my msn
4. wahiba | August 30th, 2007 at 2:16 am
ola
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