September 18th, 2007 Zeid Nasser (Admin)
Creative Director: Prashant Sankhe
Copy: Sudeep John Koshy
Art Director: Prashant Yeware
Via [ mediaME ]
Entry Filed under: Agencies, Creative, Newspaper, Non-Profit, UAE
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48 Comments Add your own
1. restless | September 18th, 2007 at 11:09 am
Simply irrelevant !!
2. razor | September 18th, 2007 at 12:26 pm
What on earth do you mean it’s irrelevant????
It’s totally irrelevant.
The idea is great.
What lets it down is the art direction.
I would’ve liked to have seen the two cigarettes much bigger on their own with the headline small down the bottom next to the endorser.
The fact that it comes from the Khaleej Times is weird. It makes me think it’s a scam ad and you needed some form of credible endorsement.
Some Anti-Cancer or anti-smoking group would’ve been more relevant.
Maybe that’s what Restless meant.
In which case simply stating it’s irrelevant and not stating why doesn’t help at all.
By the way which agency did this and where?
3. razor | September 18th, 2007 at 12:28 pm
In fact the headline mentioned above the ad is far more powerful:
“Every year smoking kills 5 million more people than 911″
Keep it simple.
4. Ahmed Qandil | September 18th, 2007 at 12:32 pm
this is really a beautiful ad. i like it although i am a smoker
5. Kaz | September 18th, 2007 at 1:23 pm
It’s not in HOW MANY people died but it’s in HOW they died.
People who die from smoking die at their own will. They know smoking may and can eventually kill them yet they continue smoking.
I agree with restless. This is totally irrelevant.
6. razor | September 18th, 2007 at 3:19 pm
All this ad is trying to do is create awareness of the fact that as many as 5 million people die a year due to smoking.
I was shocked when I read this fact.
But it took a dramatic idea like one of the most powerful visual s of death in history to land this fact.
It’s irrelevant how they died. They died.And that’s the point.
7. restless | September 18th, 2007 at 5:05 pm
KAZ you are Absolutely right ,
RAZOR, so you are saying that i can connect what is happing in Palestine or in Iraq with smoking right ? man are you serious?
what you are saying is extra super far-fetched.
8. Razor | September 18th, 2007 at 9:57 pm
No No No.
You’ve yet again missed the point..
You’re not particularly bright are you Restless.
The Ad is purely making a point about death.
It has nothing to do with HOW they die.
They die.
In this case the point is they die by cigarette causes.
So DEATH is the opperative word here.
It just so happens that the creatives here have found a great device of death with a twist to cigarettes.
No one over anylizes how they die in an ad like this…… all they remember is the startling fact.
5.2 million die a year due to smoking.
I got it very quickly.
WOW!!!!!!
Isn’t that the objective of the ad??????
9. Jon | September 19th, 2007 at 9:01 am
“So your the bastard that’s been planning 9/11 times a thousand!”
10. restless | September 19th, 2007 at 10:40 am
Razor you sound like peter!!
anyway what you are saying is so lame and nothing but plying with words because death is every where and has a different faces one of them is smoking so what happened in 9/11 is different face of death that’s why it has nothing to do with smoking no matter how you try justify it, this is what i call poor concept specially when it comes to a very interesting subject like smoking where the ad should hit deeply ,, so cut it man
11. razor | September 19th, 2007 at 11:28 am
“So your the bastard that’s been planning 9/11 times a thousand!”
LOL
12. Ahmed Qandil | September 19th, 2007 at 11:53 am
i do not know the idea is great, the implementation is great as well.
but the thing is, i was there with 9/11 occurred.yet, i am here still smoking. it did not affect me at all. so i think they should have used another way to present the goal of this ad. maybe car accidents or fires. something like that!
Maybe they should have chosen to compare this with iraqi or Palestinian people who died during the war. that is moe effective especially for Arab the region. but it needs balls of steel to do an ad like this.
13. restless | September 19th, 2007 at 11:56 am
You make no sense with what you are saying! beside you are the only bastard here.
14. Ahmed Qandil | September 19th, 2007 at 11:58 am
!!!!?????
15. Ahmed Qandil | September 19th, 2007 at 11:59 am
Thank you Restless, i appreciate your childish reaction!
16. santhu | September 19th, 2007 at 12:05 pm
ctrl C
ctrl V
orginal from here http://adsoftheworld.com/media/print/vesta_chimney
ctrl V
http://www.adblogarabia.com/?p=948#comments
pls. don’t do it agin. anyone can copy paste,
17. restless | September 19th, 2007 at 12:06 pm
Ahmed Qandil ,
i was addressing RAZOR not you ! ” You make no sense with what you are saying! beside you are the only bastard here.”
sorry
18. Ahmed Qandil | September 19th, 2007 at 12:27 pm
ohhhh, i am the one who is sorry. please part me! i am really really sorry for being rude with you man.
19. razor | September 19th, 2007 at 12:52 pm
Ahmed,
You make some good points about relevance but I have to say if you’re looking for a high impact visual of death it’s hard to go past 911
20. AERO | September 19th, 2007 at 1:11 pm
Agree, the imagery is irrelevant and insensitive.
And also, ARE WE DONE YET with all the anti-smoking campaigns??? Looks like every ad agency wants to have a try at one. ENOUGH!!!
21. Ahmed Qandil | September 19th, 2007 at 2:01 pm
what i think is the it is important for the ad to match the culture. all the arab world hates that day 9/11 not because many people were killed, but coz it brought disasters to arab world. politically, culturally, and economically. so it is not good to associate any ad campaign with something that audience do not like.
22. Razor | September 19th, 2007 at 9:26 pm
It;s hard to do edgy stuff here in the ME
23. restless | September 20th, 2007 at 10:29 am
this ad is not edgy !!
24. Louai Alasfahani | September 20th, 2007 at 11:05 am
2. razor | September 18th, 2007 at 12:26 pm
By the way which agency did this and where?
Razor, according to my KGB reports this ad was created by Precept Gulf in Dubai.
My X-Files indicate that the creative director (Mr. Prashant) had previously worked for RSVP Saatchi in Dubai (City Tower 2 shaikh Zaid road, 20th floor) and before then in Kuwait at Alpha Boushahri (Salmiya, Salem Al Mubarak street, first floor)
25. razor | September 20th, 2007 at 11:32 am
Mmmmm…City tower2
Now I know where he got the idea from
Thanx for the KGB info comrade
26. restless | September 20th, 2007 at 12:48 pm
Cool KGB powers man
27. ob1=w@n | September 21st, 2007 at 11:49 pm
They’ve should’ve compared the death rate to AIDS’ (Which I think is still below 5.4 million a year) And a nice visual would be an HIV-infected man standing in line in a local clinic. There’s a sign in the clinic: HIV treatment vaccine. The punchline: he’s smoking while standing in line.
28. Hans Anderson Abu Dhabi | September 22nd, 2007 at 10:04 pm
Lekkerrrrrrrrrrrrrrrr!!!!!!!!!!
29. kre8tive | September 23rd, 2007 at 12:31 pm
i like it very much.good concept behind.
30. Ahmed Qandil | September 24th, 2007 at 10:34 am
yes, sure lots of debate
31. kre8tive | September 24th, 2007 at 4:09 pm
Hey you, KRE8TIVE impostor.. stop using my name, kre8tive never give lame comments like yours.. so If I were you, I’d rather make my own name and stop pretending you freak! I AM THE REAL KRE8TIVE! This ad is a copy.. from the late 90’s.
32. ob1=w@n | September 24th, 2007 at 4:16 pm
2 kre8tives in here? who’s the real one?
33. Louai Alasfahani | September 24th, 2007 at 9:10 pm
34. kre8tive | September 25th, 2007 at 11:47 am
Seems like it now, Louai.
Funny how insecurity and jealousy drives insane and uneducated morons to do such unethical thing. Well, it’s fine, that’s because I am a bit famous now and people wanted to get rid of me.. I would still be here, giving comments and you all gonna find out who’s the real kre8tive in here, as for the d*ckbrain who’s trying to piss me off, YOU CAN MAKE IT, COZ YOU DON”T SOUND LIKE ME. and never will.. have you thought about that before doing such stupid thing? Huh, stupid?
35. ob1=w@n | September 25th, 2007 at 1:15 pm
well it seems that we have a serial impostor here and kre8tive’s not the only victim because i’m damn sure comment # 32 DIDN’T COME FROM ME
36. kre8tive | September 25th, 2007 at 3:33 pm
Damn right Obi.. someone’s playing around here.. I never make comments like #29 and on the other posts as well.
37. kre8tive | September 26th, 2007 at 10:28 am
you know Obi.im starting to hate this…everyone wants to be kr8tive…look i’ll change my name soon.and i’ll tell you what it will be.ok dude.see ya
and this ad sucks
38. kre8tive | September 26th, 2007 at 10:51 am
comment #37 ain’t me.
39. kre8tive | September 26th, 2007 at 10:59 am
Obi, I’m going to call this incident… ATTACK OF THE CLONES.. or CLOWNS..lol.. as for you my serial poser, put sense in your comments and maybe we can live with that.. If you can.
40. kre8tive | September 26th, 2007 at 4:02 pm
comment #39 ain’t me.
41. REJ | September 27th, 2007 at 3:01 am
Perhaps the copywriter was smoking something else when he wrote that line. Shoudln’t it read, “more than” instead of “a”? Makes no sense.
42. kre8tive | September 27th, 2007 at 11:51 am
Zeid, please do something with this impostor.. take the necessary actions please.. I just can’t let this moron destroy what we have been started. Thanks:-)
43. Every year, smoking kills&hellip | September 29th, 2007 at 1:19 am
[...] Via Ad Blog Arabia [...]
44. exsmoker | October 1st, 2007 at 7:32 am
Hello All,
I was reading around some of the posts here and I found interesting things that you guys talk about, I just made a blog about quitting smoking resources and ideas that you might want to check out.
If someone is interested in this topic just go to; http://endthehabitnow.blogspot.com and let me know what you think. Your honest feedback would be greatly appreciated.
Thanks in advance.
45. sameer ketkar | November 14th, 2007 at 1:50 pm
student work!
46. Minx0r | January 15th, 2008 at 4:54 pm
I think its pretty stupid how a reference is made to the twin towers, also known as the event that changed the world forever and happened to kill up to 4000 people.
Poor and tacky! Human cruelty to itself has nothing to do with smokers. As pointed before this ad doesn’t stir anything in me other than the fact someone somewhere thought ‘Hey! smoke, 9/11, two cigs… what a coincidence!’
Again, poor and tacky lads.
47. Johit | January 29th, 2008 at 9:34 pm
IT WAS DONE TWO YEARS BACK IN INDIA. IT CAME IN ALL THE LEADING DAILES I BELIEVE.
COPYCATS COPYCATS. THINK ORIGINAL.
48. Louai Alasfahani | March 8th, 2008 at 3:48 pm
My KGB report confirms the claims of Johit about copycats
http://www.joelapompe.net/2008/03/06/aka-the-twins-tour-a-tour/
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