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14 Comments Add your own

• 1. AbdallaH SumriN  |  December 30th, 2007 at 3:13 pm

  I like the concept and the layout, but I don’t like the art direction, (look at the shadow (too weak) ).

• 2. AbdallaH SumriN  |  December 30th, 2007 at 3:13 pm

  I like the concept and the layout, but I don’t like the art direction, (look at the shadow (too weak) ).

• 3. ammar omari  |  December 30th, 2007 at 3:23 pm

  well i agree with abdullah in his point, the apple is fine, but the chocolate and the food image is weak, the idea is strong and the background is simple, but it needs better art direction…

• 4. kre8tive  |  December 30th, 2007 at 3:53 pm

  I like the line “You only pay for what you use” but the visual just killed it. Should have put the tag in the bite marks… Looked like it was done in a rush, First level. Could’ve done better:-(

• 5. hussein  |  December 30th, 2007 at 4:56 pm

  very bad finishing..

• 6. restless  |  December 30th, 2007 at 8:49 pm

  too much Photoshop will kill you

• 7. Fred  |  December 31st, 2007 at 12:24 am

  Nice idea.

  Limp art direction.

• 8. khansa'a  |  December 31st, 2007 at 1:31 am

  I like the first one ..
  but I dunno , the pin code is too forced .. we never find a pin code on an apple .. I totaly agree with kr8ative .. if the line was written on the labels

  2 & 3 aren’t good ( art direction wise)

• 9. Moey  |  January 5th, 2008 at 8:49 pm

  I like them

• 10. Creative Rules  |  January 5th, 2008 at 9:31 pm

  Nice work Vegas.

  But I feel the image should dominate alot more and the line should fit snug in the bite.

  You know what??? we can over anylize this to death.

  The basic idea is solid and all the consumer will remember is the core idea.

  Good stuff.

• 11. Vegas  |  January 6th, 2008 at 12:37 pm

  Actually, for the record, Impact didn’t do these.
  Satyen Adhikari did.

  But i like them.

• 12. Pointman  |  January 7th, 2008 at 9:09 am

  Thanks Peter, and just to let all of you know before you get too critical is that these visuals are just concepts and I take on all your comments on the execution, which is something I would have kept in mind in the final execution. Cheers guys.

• 13. Moey  |  January 11th, 2008 at 7:52 pm

  but I think impact’s work is better

• 14. AbdallaH SumriN  |  January 13th, 2008 at 11:55 am

  Pointman, the concept done before for etisalat (Egypt), i saw the TVs.

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