eMarketer’s Seven Predictions for 06
January 12th, 2006 Zeid Nasser (Admin)
It’s that time of year again, when you start seeing predictions of how much online advertising will grow.
eMarketer is one of the credible and long-serving research firms who have recently made some bold predictions; most prominent of which is that online advertising is expected to finally exceed 5% of total advertising spend.
Although that’s a prediction for the US market, you can see such trends already in Europe; and it makes you wonder when we’ll see such developments in the Middle East!
So, media planners in Dubai, Beirut, Jeddah and everywhere else take note and let’s see more advertising spend on websites in the region.
Here’s the report. It’s a very good & long read with lots of graphs.
Entry Filed under: Budgets & Ad Spend, International, Online, Research
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