Doha 2006: The next big sporting event
July 12th, 2006 Zeid Nasser (Admin)
With the World Cup finished, the next big sporting event to witness a possible ‘advertising circus’ could be the 15th Asian Games in Doha, Qatar, to be held between 1 and 15 December, 2006.
The sponsorships are not complete yet, and seem to be missing the usual international consumer brands.
The event’s Prestige Partners are Qatar Airways, Qatar National Bank, QTel and Samsung. Official Partners are General Electric (GE), Tissot, Pocari Sweat and BeanPole.
More sponsors and partners are on the way, but where are the typical sports sponsors like Coca Cola or Pepsi, McDonald’s or even a car company?
Also, so far, it’s not clear what kind of advertising revenue can be expected from the Asian Games, but Al Jazeera Sport will be broadcasting the games live, around-the clock for two weeks. As will some terrestrial channels in the region. That’s a lot of TV air time!
In any case, the advertising campaign for Doha’s Asian Games is shaping up nicely.
Check out a TV commercial here that ran a few months ago and visit the 15th Asian Games website where there are more commercials and promotions.
Entry Filed under: Events, Qatar, Sponsorship
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1. Hussein | July 12th, 2006 at 4:21 pm
its not promising as every one live outside doha think.. today is July 12th, and before 5 months of the begining of the games… you see nothing applicable with such big event like this.. constructions everywhere, damaged streets, advertising and branding sucks , a lot of projects were planned to be done in this time.. then they start doing it then canceling it..
ok, i’ll be fair, they need a billions years to do something close to Germany WC06.. and if any one is interesting to judge my testimonial.. just book to doha now.. then go outside the airport.. and have a ride to DAGOC (the event’s organizing committee).. and you gonna know.
cheerz
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