Does award-winning advertising sell?
June 22nd, 2006 Zeid Nasser (Admin)
Apparently, Leo Burnett Worldwide thinks so.
As part of the Cannes International Advertising Festival, which is grabbing everyone’s attention this week, Leo Burnett presented a seminar on “Wildfire Brands: Ideas that Spread and Sell”.
The seminar also built on Leo Burnett’s ongoing study entitled “Does Award-Winning Advertising Sell?”, proving that more than 86 percent of award-winning advertising actually increases sales.
Leo Burnett is one of the world’s most awarded agency networks. You’d expect them to preach the value of award-winning ideas.
In fairness, though, it makes sense and applies to award-winning advertisements of all agency networks in the world.
Read more here at Strategiy.com.
Entry Filed under: Awards & Ad Festivals, Events, International
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2 Comments Add your own
1. farrukh: copywriter & journalist | June 22nd, 2006 at 12:44 pm
It’s good thing now that we have effectiveness awards too. An interesting way to look at this question is to see how many creative award winners make it to the effectiveness awards.
I had blogged about Campaign’s Awards and GMR’s effectiveness awards. Compare the winners - the answer is there for the seekers
farrukh
2. Ricky | June 24th, 2006 at 4:56 pm
I’m trying the Alex Tew idea (milliondollarhomepage) for oil service campanies. Nothing ventured nothing gained. At least it gives the small company the same chance to get on the first page as the majors.
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