Diet Pepsi: Lady and the trampoline
February 27th, 2008 Zeid Nasser (Admin)
Advertising Agency: Impact BBDO, Dubai
Executive Creative Director: Jennie Morris
Creative Director: Karim Kazan
Art Director: Mark Held, Kosta Zdravkovic
Copywriter: Karim Kazan, Grant McGrath
Entry Filed under: Agencies, Creative, UAE
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13 Comments Add your own
1. iHaveAnIdea | February 27th, 2008 at 2:08 am
Weak retouching especially the trampoline. The idea seems staged for the ad which makes it forced. Doesn’t work for me, not a fresh way of thinking for “diet drinks”. With the huge amount of ideas and routes being taken by advertising creatives, using direct exaggeration technique with the USP (being light in this case) will often lead to old and explored ideas. I recommend using other techniques or exaggerating from a new and different perspective.
2. Moey | February 27th, 2008 at 2:46 am
what are copywriters doing here? just a question…
3. Creative Rules | February 27th, 2008 at 12:44 pm
Old hackned idea.
Old hackned idea,
Ugly location.
A waste of space.
Moey said…what are copywriters doing here? just a question
I’m not sure what your question is?
What are you saying? This blog is only for art directors?
4. makiaffa | February 27th, 2008 at 2:21 pm
ugly art direction
5. marc | February 27th, 2008 at 3:05 pm
Yawn
6. Gibbo | February 27th, 2008 at 6:14 pm
C’mon guys, just cos there is no headline/ copy in the ad, doesnt mean the writer didnt have anything to do with the concept.
Didn’t it occur to you that it was the writer’s idea?
Typical art director comments
7. amre husseini - AKA BITEME | February 27th, 2008 at 7:53 pm
so what’s with all the light ads as of late?
8. kalpesh patel | February 28th, 2008 at 11:23 am
nice idea.. but i think its been done before. can’t find the ad but its there on adsoftheworld. somewhere.
9. Nisreen Shahin | February 28th, 2008 at 11:25 am
Very bad art direction
10. restless | February 28th, 2008 at 2:19 pm
The Ugly and the Beast
funny
11. Tricky | February 28th, 2008 at 6:12 pm
funny photoshop retouching
superman came and took her off the trampoline?
where is the account planner’s new USP to diet?
12. Moey | February 29th, 2008 at 7:05 am
I’m not an art director. but I do not get the 2 art directors needed part
13. Moey | February 29th, 2008 at 7:06 am
and 2 copywriters as well.
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