Ad Blog Arabia

9 Comments Add your own

• 1. Dozero  |  August 28th, 2008 at 9:15 pm

  Good job

• 2. Adrenaline  |  August 28th, 2008 at 10:22 pm

  Fuc**ing old, over used…etc

  Short cut, did they try googling the 4×4 ads that used the short cut idea before cloning this….have they seen Saudi Ford ads?

  Admin please don’t post such sh**t, its spoiling bloggers’ taste

• 3. Zeid Nasser (Admin)  |  August 29th, 2008 at 10:40 am

  Dear Adrenline,

  At AdBlogArabia we post The Good, The Bad & The Ugly

  Simply, the aim is to reflect what’s actually happening in the advertising scene, and start a conversation.

  Clearly, you’re an active member in these conversations

  About this TVC, I actually like it, and I like JWT Dubai’s work in general.

• 4. shakemo  |  August 29th, 2008 at 12:46 pm

  JWT are capable of producing ‘The Good’. However, this ad shows that when theres a real brief from the client - they are also capable of producing ‘The Bad’ & ‘The Ugly’.

• 5. Quick Comment  |  August 29th, 2008 at 1:30 pm

  oh my God! they didnt, did they?
  this is terrible and the VO, sounds like something from a porno

• 6. Creative rules  |  August 29th, 2008 at 2:20 pm

  Everything about this tvc is bad. From begining to end. The idea is so trite and such a cliche it’s not funny. The kind of hack idea you’d expect from a 90 year old art director still freelancing in Detroit. “We’re late” She says in such a stupid hammy way. “I know a shortcut.” Even more hammy. Can it get any worse? Yes. What I really love is the way the car goes through every conceivable mud bath and yet still comes out gleaming like it drove out of a showroom. Absolute and utter garbage. JWT hang your head in shame.

• 7. shakemo  |  August 29th, 2008 at 4:07 pm

  Creative Rules…All the 90year old art directors are freelancing in DXB.

• 8. amre husseini - AKA BITEME  |  August 30th, 2008 at 3:07 am

  I think it did the job, it made me want to go out and buy the new GL…

• 9. Sam  |  August 30th, 2008 at 10:53 am

  actually this ad is around a year or so old…..in principle its not bad, but the execution is very bad, and the punch line has nothing to do with the ad….
  if Merc is celevrating a 100 years of all wheel drive then relate to that….more or less….

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