Caution, dry floor at Wild Wadi during maintenance
September 20th, 2007 Zeid Nasser (Admin)
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Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Copywriter: Ian Franks, Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu
Short rationale:
Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.
Entry Filed under: Agencies, Ambient, UAE
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9 Comments Add your own
1. Mark | September 20th, 2007 at 11:00 am
cute
2. razor | September 20th, 2007 at 11:02 am
Very very smart.
As good as the no entry sign.
Great clients get great work.
3. Ahmed Qandil | September 20th, 2007 at 12:30 pm
i really like it.
4. kusum | September 21st, 2007 at 4:22 pm
GOOD…SCAM!
That’s the art director, Satyen, himself in the photograph.
5. Ali | September 22nd, 2007 at 11:13 am
I don’t think it’s a scam. I saw the sign outside the waterpark yesterday.
6. Hans Anderson Abu Dhabi | September 22nd, 2007 at 9:54 pm
So did I
7. kre8tive | September 25th, 2007 at 12:14 pm
Don’t fit in.. Too forced. There are a hundred million ways to do a thing better sign that this one. Like they couldve stayed consistent with their print campaign, imagine a huge floater?
8. Mohager | September 28th, 2007 at 5:48 am
i think the main idea that company notice their costumers about her close make clients more connected to their company
9. sameer ketkar | November 14th, 2007 at 1:50 pm
jo hai usko ULTA karo…. OGILVY all over the world.. same funda!
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