Posts filed under 'Sponsorship'
Emirates have announced that they will sponsor Paris Saint Germain (PSG) football club, in a deal that covers branding rights on the player’s shirts and at the Parc des Princes stadium.
This deal continues Emirates aggressive strategy of football sponsorship, which includes sponsorship of the FIFA World Cup, and the sponsorship of English club Arsenal FC, which is bigger than the PSG deal and involves a branding agreement for the club’s new stadium which has been renamed the Emirates Stadium.
Here’s the Khaleej Times report on the sponsorship agreement with PSG.
June 8th, 2006
LG Electronics has renewed its contract, which began in 2004, to sponsor the Iraqi Football Association for another two years up till 2008.
One can imagine the day-to-day difficulties of living in Iraq, but it’s good to see the country’s domestic football getting support from one of the world’s biggest companies.
It’s also smart business from LG, who are already a top selling brand in Iraq having entered the market very early following the invasion in 2003.
LG’s president says that “this agreement is a reflection of LGs belief in football as a means to heal communities, and the brand’s commitment to the region.”
Fair enough.
The announcement attended by Iraqi sports and LG officials was made in Dubai.
Hopefully, next time LG renews this agreement, the security situation in Iraq will make it possible to announce the agreement in Baghdad.
But, let’s not talk politics on AdBlogArabia …… onto the next post.
May 20th, 2006
The notebook PC is from Lenovo, and it’s World Cup year. It’s obvious what’s happening here.
It’s a ‘cooperation’ with FC Barcelona, and its football superstar Ronaldo de Assis Moreira, famous of course as Ronaldinho.
He will become a Lenovo Worldwide Brand Ambassador and will feature in worldwide marketing campaigns and activities for the recently announced Lenovo-branded notebooks and desktop PCs; which were previously branded IBM.
And here’s what the PR people wrote for Ronaldinho to say 
“From keeping in touch with friends and family when I am in training, designing my exercise routines, to keeping an eye on Barcelona’s standings, technology and products provided by Lenovo have added value to my life as a sportsperson.”
It should be interesting to see what’s the value of this endorsement.
Football players endorsing football shoes, balls and kit makes sense; endorsing youth-targetted products like Pepsi is also fine …… but a $1,500 notebook PC?
It’s going to take more than a football magician, like Ronaldinho, but maybe everything goes in World Cup year.
Here’s the press release on Lenovo’s website.
May 15th, 2006
Borouge, a UAE-based plastics manufacturer, has announced that it will sponsor the F1 Emirates Team for the F1 World Powerboat Championship.
The championship races pass through several countries, including Greece, Italy, Malaysia, China, UAE and others with an estimated TV audience of 70 million viewers.
It’s a major sponsorship buy for Borouge, but no information has been released regrding the cost of this opportunity.
Borouge’s logo and identity will be positioned on the sides of the cockpit and on race uniforms. The slogan that will appear is “Shaping the Future with Plastics”.
The Emirates F1 Boat is driven by by three-times World Champion Scott Gillman and team-mate Thani Al-Qamzi, also three times F2000 Champion.
May 14th, 2006
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