Posts filed under 'Sponsorship'
Here’s something unique.
This is a caricature of Hillary Clinton, who’s running to retain her seat as Senator of New York. As you can see, her suit carries many logos, which are those of her ’sponsors’ - companies who have contributed funds to her campaign.
If you look closely, you’ll see the logos of CitiGroup, General Electric, Goldman Sachs, Ernst & Young and others.
This image makes her look like a fully-sponsored race car!
It’s an idea by Good Magazine. Interesting!
September 11th, 2006
Qatar Airways continues to increase its profile worldwide, with an announcement of sponsoring the BBC World Weather Report, for the next 12-month.
The agreement gives the airline “credits on two weather broadcasts a day”. BBC World is a top English-language news source in the Middle East, Indian sub-Continent and Asia Pacific regions; all of which are Qatar Airways’ strategic markets.
Qatar Airways had also recently added live streaming of BBC World on its Airbus A330 aircraft for Middle East and European flights.
This is a big year for Qatar Airways, who are a main sponsor of the 15th Asian Games and have embarked on an international campaign to promote the games and the airline as the official carrier.
The airline’s website demonstrates its ambition with multiple-languages available, including: Chinese, Japanese, Thai, French, Italian, German and more.
July 27th, 2006
With the World Cup finished, the next big sporting event to witness a possible ‘advertising circus’ could be the 15th Asian Games in Doha, Qatar, to be held between 1 and 15 December, 2006.
The sponsorships are not complete yet, and seem to be missing the usual international consumer brands.
The event’s Prestige Partners are Qatar Airways, Qatar National Bank, QTel and Samsung. Official Partners are General Electric (GE), Tissot, Pocari Sweat and BeanPole.
More sponsors and partners are on the way, but where are the typical sports sponsors like Coca Cola or Pepsi, McDonald’s or even a car company?
Also, so far, it’s not clear what kind of advertising revenue can be expected from the Asian Games, but Al Jazeera Sport will be broadcasting the games live, around-the clock for two weeks. As will some terrestrial channels in the region. That’s a lot of TV air time!
In any case, the advertising campaign for Doha’s Asian Games is shaping up nicely.
Check out a TV commercial here that ran a few months ago and visit the 15th Asian Games website where there are more commercials and promotions.
July 12th, 2006
It seems like we blog about Emirates airlines everyday.
It’s not our fault. They’ve got a very active marketing communications strategy, with a huge budget!
This is not a new story, but it’s being highlighted now by media in the UAE amidst the World Cup hysteria.
Emirates will be one of just six sponsors for the next two FIFA World Cup tournaments, in 2010 and 2014, at a cost of around $100m per tournament.
Emirates becomes the sixth and final FIFA Partner, joining adidas, Hyundai, Sony, Coca-Cola and Visa.
The current tournament has 15 sponsors, including Emirates, with each sponsor reported to be paying between $45 to $50m.
Read the story at the Yahoo! World Cup site.
June 29th, 2006
Thierry Henry has decided to switch sponsors from Nike to Reebok, starting in August this year, with a deal worth over 9 million British pounds.
Henry was one of Nike’s most prestigious players, but is now set to become the new face of Reebok’s “I am what I am” promotional campaign.
Previously, Henry was the driving force behind Nike’s “Stand Up, Speak Up” anti-racism campaign.
Henry is now ‘wrapping up’ his promotions with Nike for the FIFA World Cup 2006, afterwhich he’ll be Reebok’s sport-celebrity endorser.
Read more here at Sport Marketing Europe or here at an Arsenal fan site.
June 24th, 2006
As part of FIFA’s efforts to protect World Cup 2006 sponsors from ‘ambush’ or ‘hijack’ marketing by their competitors, FIFA took action against over 1,000 fans Dutch fans last Friday who arrived at Stuttgart’s stadium dressed in ‘branded’ clothing that promoted a Dutch beer company (Bavaria).
Seeing as American beer Budweiser is a sponsor of the World Cup, these fans were not allowed to enter the stadium, because millions of people would see them on TV promoting a competing brand.
They were given a choice to change their clothes or take them off.
So, the fans ended up watching the match in their underwear. It’s true.
You can read more about if at Soccernet or at the BBC webiste.
FIFA takes this matter very seriously, and still continues to screen fans entering stadiums.
These are the World Cup 2006 sponsors.
One of them is Emirates Airlines, so if any of you are at the World Cup and have a shirt with the logo of Elitihad, Gulf Air or any other airline, don’t wear it to a match. Unless you’d like to catch a cold 
June 22nd, 2006
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It’s only a natural thing. After all, some of us sell sponsorships and promotions for a living.
So, why not use the know-how and contacts to cover the costs of our big family occassions through sponsorship!
That’s exactly what a couple in New York are doing for their 8 July wedding.
The bride is a sales manager for a radio station, while the groom is a media marketing consultant. The result is a huge wedding, in a baseball stadium, costing $100,000 of which $80 are covered by sponors!
This couple have planned it all. They’ve held a press conference, made sure their main sponsor (1-800 Flowers) gets the required buzz and it’s now a unique story featured on many websites and in some very reputable magazines like AdAge!
This idea is better suited to our part of the world where a typical wedding has 500 guests - that’s good exposure- who are seated for three or four hours- a captive audience- and they take home a ‘gift’- which could be a branded product or promotion!
Read the full story at AdAge.
June 15th, 2006
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