Posts filed under 'Research'
The National Newspapers Association of Amercia (NAA) has announced the results of a study that shows a 35% surge in the online revenue of newspapers, which grew to $613 million in the first quarter.
This increase marks the eighth consecutive quarter of growth, and it’s looking like 2006 will break the record set by 2005, which was a little over $2 billion for the year.
Impressive.
Is it a sign of things to come for the Middle East’s online newspapers?
Read more at MediaPost.com
June 5th, 2006
There’s good news for TV channels in the UAE, according to MindShare’s Communications Channel Survey (MCCS) in the UAE .
Having carried out 1500 face-to-face interviews, results show that TV remains the most effective medium in UAE, with the assistance of PARC.
Apparently, 77.2% of Arab males impacted by car ads, 71.5% of them perceive TV to be the most effective medium for soft drinks. While among Arab females the percentages are 78.6% for soft drinks and 81.9% for chocolates.
Comparing media, the study shows that 67.8% of the Arab consumers in UAE are influenced by advertisements on TV, 28.7% by outdoor, 30.3 % by newspapers, 18.1% by radio and 22.5% by indoor.
So, basically, the study encourages advertisers to spend more on TV, which should please TV stations.
TV is the most expensive media, and is therefore the most lucrative media for advertising agencies.
So, everybody wins …..
Anybody out there disagree?
June 5th, 2006
Online advertising expenditures for the first quarter of 2006 have hit a record $3.9 billion, which is an impressive 38 percent increase from the first three months of last year.
That’s what a report released this week by the Interactive Advertising Bureau and PricewaterhouseCoopers shows.
The first-quarter revenues of 2006 also marked a 6 percent increase from the last three months of 2005, when Web ad spending totaled $3.6 billion.
So, we’re on the up…… will the Middle East’s advertising and media executives recognize that fact and start spending more online!
Check out this article on MediaPost.
June 1st, 2006
Synovate has conducted a PAX Middle East survey, which has found that CNN is still the most popular international news channel.
Apperantly, 26.6% of the survey respondents said they watched CNN on a monthly basis, and 18.2% tuned in weekly.
Closest to CNN was BBC World, which got responses of 21% per month and 16.6% per day.
CNN also reaches 35% of opinion leaders in the region every month.
The PAX surveys highlights the behaviour of the ‘regional elite and influentials.’
So, the question is: What about Non-English speaking influentials in our region?
Aren’t there many, many of those Arabic-only influencers and decision makers (especially in Saudi Arabia). What are they watching?
Here is the press release about this study at Synovate’s website.
May 25th, 2006
A lively session was held today at the World Economic Forum on the Middle East, which is currently being held in Sharm el Sheik. The WEF’s Workspace format was used to brainstorm about the challenges facing the region as a whole in promoting itself on a global level. Questions asked where: what are the main challenges facing the Middle East’s brand image (answer: many!), and what are the positive aspects of the region on which promotional campaigns can be built.
Interesting outcomes of the brainstorming included stressing the Middle East’s history as a cradle of civilizations, its human warmth, its hospitality. What does ‘Made in the Middle East’ stand for? Beyond oil and sand.. What are the most successful Arab brands on a global scale (Al Jazeera? Emirate Airlines? Dubai? Burj Al Arab?). Can the Middle East stand for balancing globalization with humanity.
The session was moderated by the BBC’s Nick Gowing. We’ll share the outcomes of the session with you once its put up online..
UPDATE: You can check out the outcomes of the WEF Workspace sessions here.
May 21st, 2006
Pan Arab Research Center (PARC) has found that advertising spend in the UAE dropped by 8%, to $193m, in the first quarter of 2006 compared to the same period in 2005.
There’s also been a re-distribution of expenditures among media channels in the country. The media which lost ground were newspapers (7% down), and local television (57% down). Media which gained were outdoor (60% up), radio (40% up), and magazines (17% up).
The massive change in fortunes of local TV, outdoor and radio within one year is indicative of how dynamic and fast-moving the UAE market can be. Watch out!
Contact PARC for more information.
May 17th, 2006
A study by Ipsos has found that the government-owned Saudi TV Channel 1 (STV1) still remains the most watched channel in the kingdom, ahead of every satellite station.
STV1 received 210 ratings points, MBC1 got 165, MBC2 got 157 and Al Arabiya scored 148 ratings points.
Apparently, Saudis like their local news and programming, and maybe it’s an indication that satellite penetration in the kingdom is not high enough.
But, of course, the real importance of this study is that it highlights MBC Group’s leadership- in fact, dominance- of the region’s biggest and most lucrative TV market.
In any case, maybe Saudi TV 1 officials should consider launching a website for their ‘leading station’.
For now, it’s a sub-site under the Saudi information ministry site, click here.
May 14th, 2006
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